What is the Sales Technique for This Decade?

Services for Real Estate Pros with AmazingVideoTours.com

If you want the biggest piece of the pie, stop hard selling!

The word of the decade is TRUST. Generation Y will be the buyers/sellers of more homes in the next 10 years than any other age group, and they will NOT work with someone they do not trust.

Good organizations will be training agents how to build trust, and doing it on Gen Y's home turf - read that - technology - read that - social networks.

I agree that referrals will still be 80+ % of most experienced agents closed sales volume, but if you want a chunk of the future, Gen Y is on social networks for an average of 3 hours every day.

Are you building Trust with them?



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Comments (9)

Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Steve - Good point, and I have one on my team. 

Mar 02, 2010 01:18 AM
Michael Delaware
North Sky Realty LLC - Battle Creek, MI

Very true.  The social networking is going to remain a standard from here on out, and we all need to learn to adapt to this.

Mar 02, 2010 01:38 AM
Richard Glick
Kingsway Realty - Lancaster, PA

social networking does have its benefits, and trust is always a huge issue.  i just dont know if trust can be built very easily through a few lines on twitter

Mar 02, 2010 07:30 AM
Steve Schwartz
AmazingVideoTours.com - Charlotte, NC
Charlottenulls Premier Real Estate Videographer and Photographer

Richard - You're right - It can't!  Your blog is the centerpiece of your social networking platform.  Your blog, assuming it contains original quality content, consistency, and time - will establish you as an "expert" of your chosen subject matter.  Your blog will build followers and over time, followers build trust. 

Twitter is a completely different tool for a completely different purpose.  A good social media strategy combines the components of a Blog, Twitter, Facebook, and LinkedIn.  If used correctly, trust will be built, and clients will come.  Social Networking is a marathon, too many people confuse it for a sprint. 

Mar 02, 2010 08:33 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

I'm trying :)

Mar 02, 2010 12:57 PM
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

You need to start a training academy to train seasoned citizens like me on the ins and outs of social networking. All kidding aside you so right. Those of us that do not accept these new realities will be left behind.

Mar 02, 2010 01:09 PM
Marcia Hawken
Naples Luxury Specialist

Steve, I like you point that networking is a marathon.  It is not easy to get into the routine....but we must spend time every day on it.  AR has helped me do that.  Thanks again.

Mar 02, 2010 11:37 PM
Troy Pappas
Safe House Property Inspections - Virginia Beach, VA
Virginia Beach Home Inspector

I've just started the marathon, but I am in it for the whole race. Good thing there is a lot of great information here to utilize.

Mar 03, 2010 11:34 AM
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA


What is it they call Gen Y's " the connected" generation.Better know how to connect "their way".


Mar 03, 2010 01:32 PM