"Make the Price Compelling"
One of the most important words I read this past month came from Steve Harney's, Keeping Matters Current newsletter. It was the word "Compelling"
http://www.keepingcurrentmatters.com (The March issue)
To all Realtors, please do your due diligence. Before you just take a listing, teach, and educate the Seller. They need to understand today's real estate market or you will be doing them a disservice.
Below are two real examples of mispriced properties, this past year. Use these or your own your own examples and include them in your listing presentation. Teach and educate them, and you will be recognized as a true professional.
Example 1: Chasing the Market
Listed in the: High 700,000's 2007 Expired
Listed in the Mid: 600,000's 2008 Expired
Listed in the Mid: 500,000's 2009 Expired
Example 2: Priced according to what the Seller wanted
Listed in the mid 700,000's spring 2009
Reduced
Reduced
Reduced
Withdrawn
Listed: in the high 500,000's fall 2009
Reduced to the mid 500,000's winter 2009
Don't price it competitive, price it compelling.
We need to re-tool our sales kit. If you are interested in being a part of a sales forum, and discussion about compelling pricing, you can contact me at 631-543-2009, or e-mail me at ArthurHasher@gmail.com We can work together and help each other during these changing and challenging times.
Arthur Hasher
Exit Realty Achieve
Smithtown , NY 11787
http//:www.ExitRealtyAchieve.com
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