So what is Klout ?? The Klout Score is the measurement of your overall online influence. I am new to this system and not an expert, but I am starting to understand it gradually.
Your Klout score can range from 1 to 100 and the higher scores just represent your sphere of influence online. Klout uses up to 35 different variables from Facebook and Twitter which measure your True Reach, Amplification Probability, and Network Score.
I am sure by now that many of us understand the true importance of social networking. May it be Facebook, Twitter, participating on sites such as Active Rain, and writing good blog posts that get searched on Google, Bing, Yahoo, etc, etc.
So, do you know how you are doing? Have many followers on Facebook, as facebook friends? Do you try to engage your friends daily, through Facebook posts or Tweets?
Overall, it has been proven that this should be a part of your daily activities and part of your business plan. Now you have a program called Klout that can give you some perspective on how you are doing and or reaching others.
Klout is broken into three main categories when determining your score.
True Reach
True Reach is the size of your engaged audience.
True reach is broken up into reach and demand. Such examples of how far has your content been spread across twitter and are people adding you to lists and or following these lists. Also, how often are your follows reciprocated.
Amplification Probability
Amplification Probability is the likelihood that your content will be acted upon. You want to generate good content. This category is the measure of how often do your messages/posts get retweeted or spark a conversation. The total score is based on engagement, velocity, and activity. Such examples would be, how diverse are the groups that follow you, how often do people retweet you or is it the same few followers, are you tweeting to much or to little, and do your tweets or retweets get replies.
Network Influence
Network Influence is the influence level of your engaged audience. These can be done by such actions as retweets, follows, lists, likes, and messages. Each time a person performs one of these tasks in regards to your and or your information, it's a testament to your authority and the quality of your content. Klout also looks at the Klout scores of others who follow you and perform these such tasks.
Summary : In my opinion, you should have a Facebook and Twitter account. You should be engaging your followers and friends with interesting questions and very good content. I know it has worked for me in various ways. Not just name recognition, but new clients such as borrowers and realtors.
Overall, I am still learning a lot of this. It seems to never stop, but I think just doing the basics is a huge step and will propel you over the average person in your indusdtry and or market. So, Just Do It, Klout it up...
More Details about Your Klout Score
Disclosure & my opinion : Klout is a good indicator, but one should not to dwell on their score. Trying to get it higher because you can manipulate Klout. You should focus on how you engage others in a sincere and genuine manner. As long as you get real live results, it shouldn't matter what your score is. ps.. Mine is a 46... was a 48 3 days ago.
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