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K•Swiss Announces 7th Annual Desert Smash Near Palm Springs

By
Real Estate Agent with Prudential California Realty - www.RHeinitz.com

California Sports Company K•Swiss is again proud to announce its title support of the 7th annual K•Swiss Desert Smash, a two-day charity celebrity tennis and golf event being hosted at the world famous La Quinta Resort & Club, just outside Palm Springs, CA.   The event, being held March 8th and 9th, will benefit Variety - The Children's Charity, which is dedicated to promoting, and protecting the health and well-being of underprivileged and special needs children in the Coachella Valley.

The K•Swiss Desert Smash meshes the worlds of Hollywood celebrities and the world's best professional tennis players. Just days before the BNP Paribas Open, those scheduled to appear in this year's lineup to date include: 2011 Australian Open Champion and ATP World Tour No. 3 Novak Djokovic, 2011 Australian Open Doubles Champions and ATP World No. 1 Doubles Team Bob & Mike Bryan, BNP Paribas Open 2010 Defending Champion Ivan Ljubicic, WTA World #1 Caroline Wozniacki, ATP World Tour No. 9 Fernando Verdasco, Gael Monfils, Victoria Azarenka, along with American tennis stars Mardy Fish, and Sam Querrey. The K•Swiss Desert Smash Pro-Am Tournament is arguably the country's best, with the most top-ranked WTA and ATP Tour players. Headlining the Pro-Am Tournament this year will be Fernando Verdasco and BNP Paribas Champion Ivan Ljubicic. Additionally, Andy Ram, Shahar Peer, Ernests Gulibis, Radek Stepanek, Igor Andreev and Mischa Youzhny are other early scheduled to play participants.

Each year, the K•Swiss Desert Smash attracts celebrity tennis fans who flock to La Quinta to rub elbows with the world's best tennis players. Past celebrity attendees included: Christian Slater, Gavin Rossdale, Joe Pesci, Amaury Nolasco, Michael Vartan, Rex Lee, Lance Bass, Joanna Garcia, Daniel Baldwin, Eliza Dushku, Jennifer Morrison, Kirk Fox and Peter Jason.

Following a schedule similar to years past, this year's event will feature a Tennis Pro-Am Tournament and another stellar Pro-Tennis Exhibition played on the gorgeous La Quinta Tennis Stadium.  Capping off a great day of tennis, the evening will include a Patrón® sponsored cocktail party, casual dinner, silent and live auction, and a surprise musical performance. The following day will feature the annual Celebrity-Am Golf Tournament on La Quinta Resort's famously challenging Dunes Course.

TUESDAY, MARCH 8, 2011

11am- 2pm

  • K•Swiss Desert Smash Tennis Pro-Am Tennis Tournament

 2pm- 5pm

  • K•Swiss Desert Smash Pro Tennis Exhibition Matches held at the La Quinta Resort Tennis Stadium - free and open to the public!

 7:30pm- 8:30pm

  • K•Swiss Desert Smash Patrón Cocktail Party and Silent Auction hosted at the  resort's Fiesta Ballroom

 8:30pm-10:30pm

  • La Quinta Resort Gala Dinner and Live Auction followed by surprise musical performances.

WEDNESDAY, MARCH 9, 2011

12pm

  • The K•Swiss Desert Smash Celebrity-Am Golf Tournament held at the La Quinta Resort's Dunes Course (shotgun start)

For more event details, to participate, buy tickets or to make a donation, please visit: www.k-swissdesertsmash.com or call: 760.773.9800.

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