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They Only Marry Ugly Girls in This Town...

By Michelle Molinari

Home Stager with FEATURE THIS... Real Estate Staging & Interior Decor

April 08, 2011 04:14 AM

That is basically what people are saying when they

tell me when their market doesn't require the

services of a stager.

In a town full of ugly girls, what happens when a pretty gal shows up in the neighborhood?

In a location that doesn't use real estate staging, this proven marketing technique becomes even MORE effective! The pretty gal has no other lovely ladies to compete with.

So, if one is not utilizing the skillset of a professional stager, simply because no one else has in one's market, perhaps one's logic is in need of re-evaluation.

All those unattractive listings will only help sell your staged listing faster, without the disappointing price reductions.

Call a local professional stager and make a lunch appointment TODAY!

Michelle Molinari

(337) 652-3983

Co-Owner, Feature This... Real Estate Staging, www.FeatureThisDotDotDot.com

Certified Property Consultant (CPC) www.StagingandRedesign.com

SAR Staging Instructor, Staging and Redesign, www.StagingAndRedesign.com

Lead Conceptual Designer, www.CurbAppealConcepts.com

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Mark Velasco

West Shores Realty - Whittier, CA

Top Producing Broker Associate

Cute picture Michelle and a very funny title. Nice (playful) way of making your point

Apr 09, 2011 05:31 AM

Michelle Molinari

FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA

Feature This Real, Estate Staging & Curb Appeal Concepts

Thank you all for your kind remarks!

It seems everyone loves the idea of staging but few know how to get their clients to bite.

That's because the best person to sell the concept to your sellers successfully is an actual professional stager!

So GO and GOOGLE THE HOME STAGERS IN YOUR TOWN and make a lunch appointment today, because everybody's got to eat, and it could be the most interesting and lucrative lunch meeting you'll ever have in 2011.

~Michelle

Apr 09, 2011 05:46 AM

Patricia Marie Kelly

Marie Kelly Unlimited - Crystal Lake, IL

Award Winning Home Staging & Lifestyle Design Expe

Love the use of humor to drive home a great point !!

Thanks for sharing.

logo

Apr 09, 2011 07:09 AM

Brenda, Ron, Lee Cunningham & Tara Keator

West USA Realty - Phoenix, AZ

Realtors, Homes for Sale - Phoenix Metro

Love the picture!

Apr 09, 2011 07:54 AM

Kate Akerly

Kaminsky Group - Manhattan Beach, CA

Manhattan Beach Residential Sales

Great point. I can't really see how a geographic market would fail to use staging, but I could see it if the market we're referring to is based on price point.

Apr 09, 2011 08:05 AM

Jayne Williamson, REALTOR, Broker, GRI

Keller Williams Realty Mountain Partners, Hendersonville, NC - Hendersonville, NC

I'm meeting with a new client this week and have a stager meeting us there BEFORE we list. Hopefully they will take her advice! Great post!

Apr 09, 2011 08:43 AM

Michelle Molinari

FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA

Feature This Real, Estate Staging & Curb Appeal Concepts

Again, thank you all.

Jayne - GOOD for YOU, protecting their fiduciary interests (GOOD for THEM) by bringing in a stager before the listing goes active! You will be amazed how cooperative your cleints will be toward the stager's suggestions.

When an agent suggests that a seller do something proactive, they listen.

When a home inspector says it, THEY ACTUALLY FIX IT.

It's the same result with a professional stager. Your seller will comply, and love you for suggesting the stager's services to them.

~Michelle

Apr 09, 2011 09:00 AM

Marte Cliff

Marte Cliff Copywriting - Priest River, ID

Your real estate writer

Well, I don't know. If she's too pretty they might just think she's stuck up - or shallow and self-centered, without a caring personality.

Staging hadn't become popular here yet when I quit selling. Maybe it still hasn't, I don't know. I should ask someone.

If it had, I know it sure would have made my job easier. There were times when I despaired of even getting people to make the beds and wash that mountain of dirty dishes spread all over the kitchen counters.

Had I been able to point them to staged competition, I'll bet it would have been easier to convince them to get up out of the chair, turn off the TV, and get to work.

I'll never forget the people who said "They can clean it after they buy it." I always wondered who "they" were.

Among the mistakes I've made in my life, some of them were taking listings with sellers who refused to cooperate.

Apr 09, 2011 09:12 AM

Michelle Molinari

FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA

Feature This Real, Estate Staging & Curb Appeal Concepts

Well, Marte, I feel ya. I don't know of any stagers in Idaho. And I know a LOT of stagers!

However, not every client cooperates 100%.

But I have had more than one agent in my time turn to me after a collaborative effort of a staging consult and listing agreement signing, and say,

"How the HECK did you get them to do a 180° ???"

I can do it because:

A. I have paid for extensive training to learn how to overcome objections to staging.

B. I have read EVERYTHING under the sun about how to overcome objections, PERIOD.

C. I believe in what I am saying.

D. I have my company statistics to back up what I am saying.

E. Only I know how to sell myself and my services best.

Just like a Realtor would fall on his/her face if someone else insisted on making the pitch for them to sell the house, a stager should be granted the same concession to sell themselves as the right person with the right skills to stage the house.

~Michelle

Apr 09, 2011 10:43 AM

Michelle Minch

Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA

Home Staging Los Angeles and Orange County, CA

Here, here, Michelle. Well said, you clever woman! Great analogy and I love the bulldog in the pink onesie :o)

Apr 09, 2011 12:02 PM

Kathy Nielsen

http://atlantahomestaging.net - Marietta, GA

Atlanta Georgia Home Stager

Hilarious, Michelle. Love the title and love the post. Congratulations on the feature!

Kathy

Apr 09, 2011 12:16 PM

Virginia Hepp - Mesquite NV REALTOR

Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV

Mesquite NV Homes and Neighborhoods - Search MLS

Aww.... she is a beauty! You already staged her?

Apr 09, 2011 12:45 PM

Doug Bullwinkel

E Mortgage Capital, Inc. NMLS 1416824 - Roseville, CA

Mortgage Loan Officer NMLS #281609

What a great bridge from your eye catching title to a very well thought out topic. You brought up a very good point and relating it to first impressions was very creative. Thanks for an enjoyable post.

Apr 09, 2011 06:34 PM

Beverly Femia

BlueCoast Realty Corporation - Hampstead, NC

Broker Realtor Stager - Greater Wilmington, NC Are

Such a great topic - 9 of 10 homes need some help - maybe we need another term to cover those situations where bringing in furniture isn't really needed but lots of packing up,rearranging and a tiny bit of adding will make a HUGE difference in outcome.

Apr 10, 2011 06:01 AM

Gene Riemenschneider

Home Point Real Estate - Brentwood, CA

Turning Houses into Homes

Most of the girls in this town are the bankers daughter and that guy is too cheap to get them a decent dress.

Apr 10, 2011 11:45 AM

Cynthia Larsen

Cotati, CA

Independent Broker In Sonoma County, CA

Oh I don't know I think the dog is pretty cute! I've only had one client who would foot the bill to stage their home.

Apr 11, 2011 06:19 AM

Susan Peters

Dove Realty Inc. - Seattle, WA

The Better it Looks the Better it Sells

A well staged home can blow the unstaged homes out of the water, especially if it's the only one in the running.

Apr 12, 2011 01:44 AM

Robert Courtney

Lihue, HI

Century 21 All Islands, RA, CDPE, MCRE, CIAS

Nice title and concise point! 8-)

Apr 19, 2011 07:54 PM

Ana Hitzel

AccentPositives Home Staging - Corona, CA

Professional Home Stager Inland Empire

Great post Michelle, unfortunately that dog looks all to familiar:)!

Apr 29, 2011 04:40 AM

Bruce Parker

Best Realty - Highland Park, NJ

You Deserve The Best

marry an ugly one that always cooks.

marry a pretty one and get all the looks

marry a young one who never reads books

Jun 18, 2011 11:12 AM

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They Only Marry Ugly Girls in This Town...

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