How Beautiful Photos Help Sell a Home.
I often see a lot of posts with emphasis on bad photos on the MLS and how detrimental it can be in selling a home. I couldn't agree more. Bad photos, combined with an ill-prepared home, will no doubt do two things: 1) ensure buyers pass on your house when viewed online and 2) help promote a low-ball offer.
In this post, I'm taking a slightly different approach. Rather than focusing on the ugly (smile), this post concentrates on the importance of having beautiful photos. With buyers using the Internet to search for a home, it's so important that the photos not only stand out, but are ones that help drive them from the Internet and into the home.
To demonstrate the importance beautiful photos can have, I've included photos taken by Iran Watson of a home we staged in Atlanta last Wednesday for an Atlanta investor. The home received two contracts last night, both for the full asking price. If you're not familiar with Iran Watson, he's a REALTOR in Atlanta as well as a Real Estate Photographer. Here's a link to Iran Watson's photography website. To see more before and after pictures of the homes we've staged throughout Atlanta, visit our site by clicking on the following link: Atlanta Home Staging.
POPS of color:
As demonstrated in this photo below, the artwork, with its' red, orange and yellow color, capture the viewer and helps to draw them in. The glimpse of the dining room in the background also helps to allow the buyer to envision eating meals.
Unique and unusual:
A detail shot such as this one, is definitely unique.
Master Bedroom:
Master bedrooms are a "key" room to the buyer. I happen to love this close-up as it's different than what you would normally expect to see.
With so many homes on the market, beautiful photos will no doubt help to bring the buyers in.
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