I'm Just a Small Fish In a Big Pond, But I Can Swim Too

Reblogger
Real Estate Broker/Owner with McAllister Homes Real Estate

I love this blog post from my colleague Charita. This is my mission statement too:

I, Sinead McAllister, am a trusted and competent real estate agent.  McAllister Homes Real Estate is a small fish in a big pond.  I continually sharpen my skills and I am dedicated to my craft.  Every client, without exception, gets the very best service that I have to offer. 

Original content by Charita Cadenhead

I'm Just a Small Fish In a Big Pond, But I Can Swim Too

This message is for home sellers and small real estate firms everywhere.

For Home Sellers
Please know that listing your home with a BIG franchise company does not guarantee the sale of your home.  If you chose an incompetent or less than capable agent who works for a BIG firm, your home is likely to be just a sitting duck ust like it would be if you listed it with an incompetent agent at a small firm.  Please know that small firms have agents that are just as competent as your perceived notion that bigger is better.

What really matters is that you select an agent that you can have confidence in no matter what company s/he works for whether big or small.  What matters is that you hire someone based on their merits and who can stand on their own without a dependence or reliance on anyone else to get the job done (outside of co-operative relationships ).  The truth of the matter is that real estate agents sell homes NOT the companies that they work work for.  I only use the phrase "work for" because that's how you view it.  The fact is that most agents "work for themselves and NOT a company.  Did you know that?  Chances are that you didn't.  In large part, real estate agents are independent contractors (IRS reference).

For Boutique Brokerages
You have to feel confident and competent every day of the week  and know that you have just as much to offer as any competent agent whose license is held with one of the the BIG dogs.  You need to be mindful that it's not the company that you keep, it's what you do to keep the company that you have and in many cases, the company is your own.

FOR BIG BOX BROKERAGES
This is not a jab at you. Trust me it's not.  I got my foundation at a BIG BOX firm and I don't regret a minute of it.  I learned valueable lessons there.  Lessons that I will carry with me for as long as I remain in the real estate business and beyond. But know this:  My learning experience did not stop the day I parted company.

I, Charita Cadenhead, am a trusted and competent Realtor®.  Bham WIiRE Realty is a small fish in a big pond.  I continually sharpen my skills and I am dedicated to my craft.  Every client, without exception, gets the very best service that I have to offer.  I am an independent broker and if ever I should seek to be an independent contractor by hanging my hat (license) elsewhere, you'll continue to get the very best in service.  And THAT is my promise to you.

 

Origin of BDAMB from Bham (The Back Door Ambassador Series)

BDAMB Gains Access Through Front Door

Charita Cadenhead, Your Metropolitan Birmingham, Alabama Real Estate Broker of Choice

Got a question about Metropolitan Birmingham real estate? Just ask Charita. Need a good Realtor(R) to help you find a new home or sell the one you already own?  Just shoot me an email.  In need of a rental property?  Subscribe to be notified whenever we list a new rental or home for sale.

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One thing about being in real estate:  I can't hide even if I tried.  Bham WIiRE Realty:  We're Everywhere You Want to Be!

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Comments (8)

David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

Size of company has no bearing on aptitude and ability of the rep one deals with. I have found the larger the shop generally the less qualified the representative is

Jun 11, 2011 05:28 PM
Christine Hooks
Pino Agency - Pennsville, NJ
Celebrating 25 Years in Real Estate!

I like this verbage "small fish in a big pond".  My company is on the small side right now, too.  I often say that we are the best kept secret in our area.

Jun 11, 2011 05:33 PM
Doug Bullwinkel
Envoy Mortgage,NMLS ID 6666 - Sacramento, CA
Mortgage Loan Originator NMLS #281609

This is why 15% of the agents sell 85% of the properties out there.  You need to concentrate on branding yourself instead of a company. 

Jun 11, 2011 05:48 PM
Sinead McAllister
McAllister Homes Real Estate - Oceanside, CA
Broker - McAllister Homes Real Estate, Oceanside,

US- Yes, that can definitely be the case. Especially since they cast a large net and take in a lot of new agents.

Jun 11, 2011 06:03 PM
Sinead McAllister
McAllister Homes Real Estate - Oceanside, CA
Broker - McAllister Homes Real Estate, Oceanside,

Chris- Yes, I feel that way too! That's why it's so important to give great customer service and watch the word of mouth spread!!

Jun 11, 2011 06:04 PM
Sinead McAllister
McAllister Homes Real Estate - Oceanside, CA
Broker - McAllister Homes Real Estate, Oceanside,

Doug, In my case, it's practically one and the same! That's another layer of why I work so hard though, trying to build both constantly! :)

Jun 11, 2011 06:06 PM
Charita Cadenhead
eXp Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Thank you for reblogging Sinead.  I often miss the little green dots under the reblog button. May you continue to swim.

Jun 15, 2011 01:45 AM
Sinead McAllister
McAllister Homes Real Estate - Oceanside, CA
Broker - McAllister Homes Real Estate, Oceanside,

Thanks Charita! I love this post, it is so true.

Jun 15, 2011 08:33 AM