Green Your Home and SHIFT Commercial Coming Soon!

Education & Training with Keller Williams Realty

Last week was incredible! After more than three years of research and writing, we brought two huge publishing Green Your Home and SHIFT Commercialprojects to the finish line. I'm proud to announce that Green Your Home and SHIFT Commercial are both available for pre-order and will be released on September 19 at Mega Camp.

These are strange bedfellows, I know. So here’s a bit more about our two newest books and what they can do for you, your clients and your business.

Green Your Home: Healthy, Money-Smart, and Sustainable Living Begins at Home

Green Your Home is written with the real estate profession and her customers in mind. We started our research by asking the question: “Why do homeowners green their homes?” Most individual go green for three primary reasons: 

1)      Health

2)      Money

3)      Sustainability

I was a bit surprised to see health at the top of the list, but with the growing number of children and adults that suffer from asthma and allergies—health is top priority for most. Here’s how it works. The Green Your Home model divides your home into three areas—the Inside Zone, Systems Zone and Outside Zone—so you focus your efforts appropriately. Each zone is loaded with green action items from simple DIY projects like converting an old toilet into a low-flow model to more advanced ones like sealing the envelop in your home so you can heat and cool the inside your home instead of the outside. Here’s what our friend Stefan had to say after he read the manuscript:

“Common sense brilliance! With this engaging guide, Keller Williams Realty
opens the door to greening your home and shows us that striking a balance
– for your health, your wallet and the planet – starts where you live.”

 - Stefan Swanepoel, New York Times best-selling author of Surviving Your Serengeti

We’ve been working on this book with top green agents and experts for more than three years, and we’re very proud to finally share what we’ve learned. EcoBroker and NAR Green have graciously thrown their support behind the book and they’re offering nice discounts for agents who pre-order the book:
$145 Discount on EcoBroker Agent Certification
Special 15% discount on NAR Green Certification

 Buy Green Your Home for yourself and save almost 30% off the cover price!
 Buy a case of 10, share the love with your clients and save $69.50!
SHIFT Commercial: How Top Commercial Brokers Tackle Tough Times

Buddy Norman and I started working on SHIFT Commercial in the fall of 2010. Buddy is a 20-year veteran of commercial brokerage and president for KW Commercial, and he felt strongly that commercial brokers needed a companion to Gary Keller’s best-selling handbook to navigating the real estate recession, SHIFT, which was aimed at residential agents. We identified top commercial brokers across the US and Canada who were growing their business in these challenging times and documented what they are doing to achieve growth in literally the toughest market since the Great Depression.

In SHIFT Commercial, we share proven models, tactics and insights from top brokers who are thriving in this market including:

  • Lead Generation – What are the best ways to identify and connect with motivated prospects?
  • Lead Capture and Conversion – Getting more opportunities to present your value proposition and getting more exclusive representation agreements from those meetings?
  • Internet Lead Conversion – Proven strategies for revving up your business online without spending a fortune.
  • Creative Financing – How to get deals done when financing is beyond challenging.
  • And eight more powerful strategies.

Our first endorsement for the book was from Henry White and the CCIM Institute and it’s one we’re proud of:

 “Not only an extraordinary, pertinent publication for the times we face, but
also a super guide for newcomers and a refresher for those who have
labored long and hard in the commercial real estate industry.”

 - Henry F. White, Jr., Executive Vice President and CEO, CCIM Institute

 Here are some of the cool extras we’re making available for everyone who pre-orders the book:
Receive an exclusive invitation to the "Understanding the 12 Tactics" webinar with author Buddy Norman.
Receive 75 free leads from
Buy 10 or more copies and receive a spiral-bound version of Gary Keller's national best-seller, SHIFT.

 Buy SHIFT Commercial for yourself and save over 30% off the cover price!
 Buy a case of 10, share the love with your team and save $99.50!


Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Kevin Kauffman 08/24/2011 05:09 AM
  2. Joe Jackson 08/27/2011 04:32 AM
  3. Corby Broumand 08/27/2011 06:37 AM
keller williams realty
gary keller
jay papasan
green your home
shift commercial
buddy norman
kw guides

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Seychelle Van Poole

Congrats Jay, so excited to ready your two latest releases.  I know they're going to be as interesting as your previous releases have been.

Aug 23, 2011 09:15 AM #1
Chris Alston
Chris Alston (Keller Williams Realty, Silicon Valley, California) - Campbell, CA
Silicon Valley, California

You know that this is going to ROCK!!!!  Awesome man, love it!  :)

Aug 23, 2011 09:36 AM #2
Vickie Slade
Colorado Landmark, Realtors - Boulder, CO
Service You Can Trust ~ Someone You Can Depend On

Jay, this is so exciting!  We are super stoked in Boulder, CO where GREEN is such a Huge Deal!

Aug 23, 2011 11:44 AM #3
Christian Swann
So where do we sign up?
Aug 23, 2011 09:57 PM #4
Monte Pratt
Jack Pratt Signs - Oklahoma City, OK

That is awesome, Jay!  Can't wait to see it released at Mega Camp!!

Aug 24, 2011 03:00 AM #5
Jay Papasan
Keller Williams Realty - Austin, TX
author, editor & creative real estate executive

Thanks for all the support. Trying to get some sample chapters ready so I can share them. Should have something in about a week.

Aug 25, 2011 05:03 AM #6
Seana Yates
Thrive Homes and Estates - Encino, CA

Green Your Home looks like an interesting book, but I'll definitely be checking out that EcoBroker site.  I already know tons about making a home more eco-friendly, but my clients don't know that.

Aug 27, 2011 03:46 AM #7
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Congratulations, Being a NAR Green, LEED AP & CGP-NAHB, I know how important it is to get the information out. 

Aug 27, 2011 04:06 AM #8
Bill Reddington
Re/max Southern Realty - Destin, FL
Destin Florida Real Estate

Good luck with your publication. Live in a resort area so green is not such an issue but it is starting to happen..

Aug 27, 2011 04:09 AM #9
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Jay, I'm especially excited about Green Your Home. "Green" is still a huge buzzword, and we need to collectively influence the millenials in this direction:

It's offering stuff like this that makes me so proud to be in Keller Williams!

Congratulations on your newest books!  

Aug 27, 2011 05:57 AM #10
Jerimiah Taylor
Keller Williams Southern Arizona - Tucson, AZ

Jay, I'm sop excited for this latest release, it's been too long since we got a new hardcover from you guys!

Aug 30, 2011 06:09 AM #11
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Jay I definitely looking forward to the book. SHIFT is a book that I would recommend to any Real Estate Agent. Great book.

Sep 30, 2011 02:18 PM #12
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Jay Papasan

author, editor & creative real estate executive
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