Remember those chee
Move aside mood rings, now your Twitter feed may be a more accurate indicator of minute-to-minute happiness!
Remember those cheesy mood rings from the 1970s?
The jewelry supposedly replaced the smile and frowny face and could more “accurately” telegraph how a person’s feelings would fluctuate by the moment.
Your Jewelry Doesn't Lie: The Full Range of Emotions Allegedly Revealed by Mood Rings. (Source: MoodRingsColorMeanings.com)
Mood rings change colors based on temperature-sensitive liquid crystals and have no real connection to human feelings — except that body temperature slightly rises when you are nervous and increase your heart rate. Based on the same novelty, there are also mood rocks, mood jars and LED mood lamps.
Kitsch aside, the next generation of the Mojo lead management system (coming soon) also pays close attention to color and temperature. We aren’t as flamboyant with the color spectrum, but you’ll be able to instinctively record the “temperature” of each customer call with a red flame (warm or hot lead) or blue ice (cold reception).
But wouldn’t it be great if you could predict beforehand how your sales prospects were feeling at any given moment and time your calls accordingly?
A two-year Cornell University study of 2.4 million Twitter users recently concluded that the early bird gets the happiest worms. According to the Los Angeles Times, sociology graduate student Scott Golder created a computer program to analyze the speaking patterns of more than a half billion Tweets. Using text sentiment analysis software, the study tabulated words with positive emotional connotations and compared them with the frequency of negative-sounding ones.
The researchers then sorted the positive and negative Twitter messages with their embedded timestamps.
How well do you use the power of social media to research your cold calls for prospective clients?
The Cornell study concluded that:
“Positive-mood tweets peaked twice a day throughout the world, early in the morning and again near midnight. The morning peak came later on weekends, presumably because people slept in. That the cycle was similar on weekdays (when pressures like work deadlines and school exams pile up) and weekends (when most people are more relaxed) showed that sleep schedules and circadian rhythms were important influencers of mood, regardless of day-to-day stresses, the authors reported.
They also found that, on average, moods improved as the days lengthened in the spring and worsened as days shortened in the fall.”
With the trend of many people abandoning landlines and using their cell phones as their primary form of communication, this kind of study raises some fascinating questions. Are there better times than others to bunch up your calls? Have you tended to have better rates of success with your Triple Line Power Dialer than others?
Regardless of what the Twitter study says, certainly it would be foolish to try to call at the other peak happiness time of just before midnight!
In any case, we soon will be enhancing your ability to cross-reference public social media posts with your real estate, insurance, mortgage, financial and general sales leads. The service, part of the upcoming Next Generation Mojo, will be especially helpful when making small talk with your Sphere of Influence (SOI) leads — helping to put major life cycle events on your radar.
Do stay tuned…
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