Over the weekend I received an email from one of my buyers that read:
"...Seems like you are doing an awful lot of work for the $1.67 you are making on the commission for our big purchase :-) I'll make you dinner (in my new kitchen) when it is all over!..."
And it got me thinking about how I choose to do business.
My preferred business model is a "service intensive" and "client focused" practice. What that means in real life is that I'm available when my clients need me, I come prepared, and I handle pretty much every request that comes my way. And... I inform but never push. My clients are capable of "pulling the trigger" when its right - its my job to help them understand the market and their choices well enough to make an informed decision.
Sometimes the journey is short - my personal best is signing a sales and listing contract at the same time, and closing two weeks later. More often the journey is longer - I've worked with some clients for several years before the time is right.
Sometimes the compensation is more, sometimes less. The key is that for each and every one of my clients, the transaction that we are involved in is the most important decision they are making at that time - so it gets my full attention and service, regardless of value.
Its a real delight to hear that this client believes she is getting a great value with my service to her. Most of the time we hear complaints about the high cost of realty services. But my experience is that when you provide "unexpected" customer service, you're guaranteed a loyal client base who is happy to refer you to family and friends.
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