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Price Your Home Right

By
Real Estate Agent with Realty One Group Mountain Desert AZDRE# SA582422000

The Money You Save May Be Your Own!
A home in my neighborhood has been on the market for over a year. It is centrally located, on a very large lot for city size, and has an older home that is in decent condition. The sellers had no mortgage on the property, having paid off their 30-year note in 1993.

When they first put it on the market, it was overpriced by about $25-$30,000, and no interest was shown in it by any prospects. 6 months later, the market having gone down, they reduced the price by $25,000. Now they were only overpriced by $10-$15,000 (given the downturn in the market).

To make a long story short, about 14 months after originally listing the property, they did finally sell it--for $72,000 less than original asking price! Had they priced it right the first time, it probably would have sold within a few months, at a better price--and not had to live in a home on the market for over a year!

To try to get the best financial return on selling a home, it must be priced within what the market is doing right now. Price it too high in a Buyer's Market, and nobody will even want to see it, much less put in an offer--there are too many other properties competing for buyers. In this case, the seller probably lost $20-$30,000 by not pricing it at an attractive level when he first put it up for sale. Having to deal with living in a home, ready for it to show at any moment, for an extended period of time is irritating. It isn't impossible, but not much fun either.
The point I'm trying to get across is this: if you want your home to sell, price it to move. It will sell quicker (probably for more money), and with less stress. Makes for a good combination, doesn't it?

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Comments(10)

Drew Riley
Spa Realty, Inc Team Riley - Hot Springs, AR
So true, yet so hard to convey to most
Nov 07, 2007 06:43 AM
Kent Simpson
Realty One Group Mountain Desert - Tucson, AZ
Real Estate Is About People

The best offense versus half-truths & media innuendo:  Educate Educate Educate!!!

Nov 07, 2007 06:53 AM
Dawn Heinemann
Long Realty Company - Tucson, AZ
The Peter DeLuca Team

I would like your words tatooed on my forehead (or maybe on a few sellers foreheads)! 

In my own neighborhood of 263 townhomes there are currently 18 listed and another 3 or 4 FSBO.  Why would anyone go look at the overpriced ones (which always seem to have the 3 hour courtesy call or appointment only showing instructions) when there are so many others to choose from?  The well priced easy show will get the traffic every time!

Dec 09, 2007 06:36 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

I know exactly what you mean. I had clients who bought an overpriced listing last year. It was originally listed at $985,000 or thereabouts. They bought it for $629,000. It should have sold at $775,000 to $800,000.


Jan 01, 2008 04:26 AM
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Kent,

This is the first post of yours I could find in the archives.  Congratulations on making the 99th percentile in the Rain!  You did that awhile ago.  Now look where you are:

#460 out of nearly 120,000!   Way to keep on blogging!

Mike in Tucson

Nov 11, 2008 02:32 PM
Kent Simpson
Realty One Group Mountain Desert - Tucson, AZ
Real Estate Is About People

Mike - leave it to you to dig up my first post!  I had no idea that less than a year of this would place me in such "rare air" LOL!  You've been a big help along the way with your encouragement.

Nov 12, 2008 09:28 AM
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Kent,

It's the man, not the land!  But with your ranching background, you already knew that.  Much Success!

Mike in Tucson

Nov 12, 2008 10:37 PM
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Kent,

I had to come back to your very first Active Rain post to say CONGRATULATIONS on reaching the 200,000 point milestone in the Rain!

Mike in Tucson

Jun 14, 2011 05:53 AM
Kent Simpson
Realty One Group Mountain Desert - Tucson, AZ
Real Estate Is About People

Thanks Mike - I've been away from the Rain for quite a while (sort of like our own parched city, huh?).  Time to get "back in the saddle!"

Jun 14, 2011 02:41 PM
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

That it is, my friend!  Time to get back in the saddle.  We're missing you in the Rain!

Mike in Tucson

Oct 08, 2011 05:04 PM