Staging 101 for Charlotte sellers

By
Real Estate Broker/Owner with Live Love Homes-Keller Williams, Charlotte, NC Ballantyne Area

Hi! My name is Jarrod Clay and I am excited to join the Charlotte Real Estate Blog for a series of guest posts. I work every day helping real estate agents and home stagers prepare a property for market, and with companies nationwide to help relocating employees find temporary or permanent housing in the Charlotte area.

From increasing home values to decreasing the amount of time a home spends on the market, the value of home staging is undeniable. Depending on the property, you may want to consider hiring a professional home stager. For times when that is not in the budget, I advise every real estate agent to have a little staging knowledge in their back pocket.

The purpose of home staging is to improve a property’s appeal by helping buyer’s envision themselves living in the property while highlighting the property’s best features. The primary consideration a real estate agent should make when staging is whether the home’s decorations and furnishings highlight and best utilize the space. A fresh coat of paint and removing furniture and other items that clutter a space will go a long way.  Also remember that staging goes beyond what the eye can see. Any unusual odors or noisy appliances should be addressed during the staging process.

I have listed a few tips below to get you started staging and will have more posts about home staging in the future. I’ve found that even a few minor changes and investments can make a world of difference to potential buyers.

  • Get rid of clutter – Make your mantra, “Less is more”
  • Invest in the three types of proper lighting: Ambient, task and accent
  • Store outdated furniture and rent furnishings that enhance the space
  • Hang art in varying patterns to increase its impact
  • Clean out all closets to show off the home’s storage space. When it comes to storage, more is actually more!
  • Accessorize the bathroom – Small additions like rolled towels and candles are inexpensive and can turn a mundane bathroom into a spa atmosphere
  • Stain dated kitchen cabinets that age kitchens
  • Finally, clean your property from top to bottom! Assume potential buyers will look everywhere and ensure they will not find even a speck of dirt

And always remember, the price of staging a home is generally less than the first price reduction!

Jarrod Clay is a Senior Account Representative at CORT Furniture Rental Company and has worked with area real estate agents, home stagers and corporations relocating employees. Jarrod is a member of the Charlotte Regional Realtors Association and the Association of Builders and Contractors. He also sits on the Board of Directors at the Greater Charlotte Apartment Association, The South West Chapter of the Chamber of Commerce and the Charlotte Metro Area Relocation Council.  A University of North Carolina at Charlotte graduate and a Charlotte native, Jarrod prides himself on his local market expertise.

Hi readers! My name is Jarrod Clay and I am excited to join the Charlotte Real Estate Blog for a series of guest posts. I work every day helping real estate agents and home stagers prepare a property for market, and with companies nationwide to help relocating employees find temporary or permanent housing in the Charlotte area.

From increasing home values to decreasing the amount of time a home spends on the market, the value of home staging is undeniable. Depending on the property, you may want to consider hiring a professional home stager. For times when that is not in the budget, I advise every real estate agent to have a little staging knowledge in their back pocket.

The purpose of home staging is to improve a property’s appeal by helping buyer’s envision themselves living in the property while highlighting the property’s best features. The primary consideration a real estate agent should make when staging is whether the home’s decorations and furnishings highlight and best utilize the space. A fresh coat of paint and removing furniture and other items that clutter a space will go a long way.  Also remember that staging goes beyond what the eye can see. Any unusual odors or noisy appliances should be addressed during the staging process.

I have listed a few tips below to get you started staging and will have more posts about home staging in the future. I’ve found that even a few minor changes and investments can make a world of difference to potential buyers.

  • Get rid of clutter – Make your mantra, “Less is more”
  • Invest in the three types of proper lighting: Ambient, task and accent
  • Store outdated furniture and rent furnishings that enhance the space
  • Hang art in varying patterns to increase its impact
  • Clean out all closets to show off the home’s storage space. When it comes to storage, more is actually more!
  • Accessorize the bathroom – Small additions like rolled towels and candles are inexpensive and can turn a mundane bathroom into a spa atmosphere
  • Stain dated kitchen cabinets that age kitchens
  • Finally, clean your property from top to bottom! Assume potential buyers will look everywhere and ensure they will not find even a speck of dirt

And always remember, the price of staging a home is generally less than the first price reduction!

Jarrod Clay is a Senior Account Representative at CORT Furniture Rental Company and has worked with area real estate agents, home stagers and corporations relocating employees. Jarrod is a member of the Charlotte Regional Realtors Association and the Association of Builders and Contractors. He also sits on the Board of Directors at the Greater Charlotte Apartment Association, The South West Chapter of the Chamber of Commerce and the Charlotte Metro Area Relocation Council.  A University of North Carolina at Charlotte graduate and a Charlotte native, Jarrod prides himself on his local market expertise.   

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
ActiveRain Community
Location:
North Carolina
Groups:
Keller Williams 'Rainers
Realtors®
The Optimist
The Recovery Train
Union County NC Real Estate
Tags:
charlotte foreclosures
charlotte homes for sale
charlotte keller williams
facebook
keller williams charlotte
lead generating
real esta

Spam prevention
Show All Comments
Rainmaker
3,145,108
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Lisa - Thank you for sharing detailed quality information on staging 101 for Charlotte sellers.

Dec 30, 2011 04:24 PM #1
Anonymous
Debbie Rorabaugh

Great information to share with your listing customers.

Jan 23, 2012 11:54 PM #2
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainer
127,875

Lisa Ludlow Archer

Ask me a question
*
*
*
*

Additional Information