Social Media. Man I Love It and Indeed it Works

Real Estate Agent with RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax


fairfax county real estate agents Jan and Steve BachmanMy wife and I are real estate agents. We are not under 35 years of age.

Prior to November 2009, we did no Active Rain, No Linked-in, and No Facebook. We were, however, well connected  to prospects and clients in the standard agent way ...through our website, texting, and our email lifeblood....and we were doing fine thanks, had plenty of friends, ate food regularly etc.

That was then...

However, most of our clients are younger then we are. The 50 year old people in our sphere are not moving.

They are settled, have kids in high school or college and for the most part are done moving "up" but not ready yet to downsize.


Also,the vast majority do not Facebook, read blogs or Tweet.

After showing property to a mid 30s Army major in November 2009, he hops out of the car and says, "Facebook me" and disappears into the darkness.

I turned to my wife and said, "OK we are going to have to learn this...and clearly since that guy could easily maim most if not all of 20 people who might decide to pick on him...Facebook clearly is not just for girls."



So we dove into "Google and Youtube University" trying to learn the world
fairfax county real estate agents Jan and Steve Bachmanas our children experience it:

A life of almost complete online and texting communication punctuated by personal meetings set up and prepared for ahead of time through some means of online info gathering and communication.

This is old stuff to many agents, but my observation is that the majority of folks in our business are not making serious efforts at transitioning to the new world...AND you know? It really ain't that new anymore.

ActiveRain buddy Nancy Murray blogs about this in Are you techtardid?

Since you are reading this on Active have obviously started traveling...and many of you are masters who share. THANK YOU!

Unless an agent is a long time entrenched individual who has market dominance or another source of income, I truly believe that the hand writing has been on the agent's wall for at least 3 years. " If you need to make your living from real estate...get a multi level online life or another profession".

fairfax county real estate agents Jan and Steve BachmanMy wife and I decided that we must spend the required immersion time to master this medium or our prospects will find someone who will.

As a couple we need to: Be found by people worldwide, differentiate ourselves from the pack by educating and illuminating the public, and attract new like minded people by showing our personality in the best way.





So we learned to Facebook, and have completed many transactions from referrals given byfairfax county real estate agents Jan and Steve Bachman people who would have forgotten us if we had not communicated via Facebook.

Funny thing is.., we never mention real estate on our personal page...we just stay in touch and comment on weddings, engagements, birthdays et. etc. with the hundreds of folks who live their lives online.

We do not post much about ourselves...doesn't matter.

By knowing who is doing what, when ...among our online sphere, we are able to act appropriately and send condolences, gifts or greetings as needed.




fairfax county real estate agents Jan and Steve Bachman


Most if not all of our friends and client's life events appear First on Facebook and NEVER hit the mail or phone.

That is not the future that is the now ...the 5 year old NOW.

We are communicating with people all over the world on a daily basis...amazing...NEVER did in the old days.

We did a transaction for a Navy couple coming from Belgium...90% of the whole thing was done online in advance, during and post settlement...the husband never saw the house accept by video from his wife's cell phone and photos from us.

It was awesome and we want more of it!






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Why pay more and get less when selling your home? Jan and Steve Bachman of RE/MAX Gateway still create full color brochures, an individual property website for your listing that goes out to 40+ public real estate search sites including, Trulia, Zillow etc.


We also create a custom photo tour that is sent to other agents and prospective buyers.



RE/MAX Hall of Fame

Follow Jan and Steve at the places below

Jan and Steve Bachman are full time Realtors® with RE/MAX, specializing in Homes for Sale in Fairfax, Loudoun, Prince William and Arlington Counties.


Check us out on Google: Jan and Steve Bachman


 Follow Steve's photography on Google+

fairfax and loudoun county realtors




Search for Northern Virginia Homes Like an Agent  Just play around. No hassle, no spam, we won’t bug you. Fresh listings emailed to you. Want more info. Drop us a line. You’re in control. For a regular home search click          

Jan and Steve Bachman

Northern Virginia Realtors

Northern Virginia Real Estate

Herndon Real Estate

Loudoun County Real Estate


We found our 2 rescue dogs through Petfinders. They're great!________________________________________________________________________________________


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Show All Comments
Tina Gleisner
Home Tips for Women - Portsmouth, NH
Home Tips for Women

Take your time & only try to learn one new SM platform at a time. They have such different personalities, it's hard to keep them separate if you don't do that.

PS You've got me thinking about the ... only talk about them (not yourself).

Aug 09, 2012 06:35 AM #77
Rafi Footerman
Mid Jersey Inspections - Edison, NJ
Home Inspector, Mold Inspector, Radon and More!

Very funny and accurate.  I resisted for a long time, but now embrace it much as you do.  I don't spend much time there, just enough.

Aug 09, 2012 07:02 AM #78
Shannon Adams
First Class Realty - Laguna Niguel, CA
"Exceeding Your Expectations"

Steve how did you activate that link; 'Check us out on Google' it!!!

Aug 09, 2012 07:20 AM #79
Julie Bentley
Watson Realty Corp, Jacksonville, FL - St Johns, FL
Saint Johns, FL REALTOR

You are spot-on in this great blog Steve and Jan! As with anything in life, if you don't get onboard the train it is going to leave the station without you.  Even my beloved mother-in-law, who is in her 80's, keeps up with her grandchildren and great-children through facebook.

Aug 09, 2012 07:33 AM #80
Menlo Park Real Estate and Homes for Sale
Wende Schoof - Menlo Park, CA - 650.504.0219 - SF Peninsula

Steve, thank you for clarifying Facebook's role not so much as a marketing tool but a communication tool for us to stay in touch.  Being a couple of miles from my office, it's also a great resource of buyers, too! 

Aug 09, 2012 09:08 AM #81
Ann Nguyen
eXp Realty - Truckee, CA
Lake Tahoe Truckee Homes For Sale
Very compelling story for jumping on the social media bandwagon...thank you Steve & Jan for sharing!
Aug 09, 2012 09:34 AM #82
Pam Burzynski
Grace Realty Co. Inc. - Bethlehem, PA
Bethlehem Area Homes, Grace Realty Co. Inc.

Sorry I'm late to this party, but before checking AR I was tweeting, FBing, and Linking In :)  Those 3 are enough for me.  All so true, and adding your clients to FB is way easier than having to remember to call them, pop by, and send cards.  What I do is send real cards when through FB I find out that it's someone's Birthday, Anniversary, or someone is sick or had a death in the family.  Once I even sent a condolence card when someone's Dog died.  They really liked it and were touched. If you pay attention, you can learn alot and potentially "earn" alot too!

Aug 09, 2012 10:42 AM #83
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

I love the Social Media world... it is awesome!  But old school still works too!  Great post!  Kathy



Aug 09, 2012 10:51 AM #84
Thomas McCombs
Century 21 HomeStar - Akron, OH

Your post helps keep me motivated to learn more about this stuff. But it does take up a lot of time.

You seem to have a good handle on putting pictures in your comments.

Aug 09, 2012 12:19 PM #85
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Its nice learning how people our age get dragged into using technology, often at the insistence of a client.  Once you start with these new toys its hard to go back to the way we used to do it.


Aug 09, 2012 01:40 PM #86
Jairo Arreola
Lotus Group Realty - San Jose, CA
VA Home Loan Specialist - SF Bay Area - South Bay
Social Media works! Everyone needs to be using some sort of platform.
Aug 09, 2012 01:54 PM #87
Marti Steele Kilby, CRS
Steele Group Realty - La Mesa, CA
Broker/Owner, San Diego, CA

Great post!  I totally agree that FB is best used as a way to simply stay on everyone's radar.  And while I have definitely earned business through FB, my Wordpress and AR blogs have been the most productive.  Sometimes it's a chore to write (again, and again) and try to provide fresh, original content.  But I just pull out the calculator and add up the deals that have directly come from those efforts and somehow, I'm ready to write again!

Aug 09, 2012 03:42 PM #88
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Steve and Jan, we are just starting to integrate all the social media we use and it is working already.

Aug 09, 2012 08:17 PM #89
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Kudos for learning something new and liking it! I was reluctant to join Facebook but did so on the recommendation of a mentor. I never dreamed how much it would affect my life and work.

Aug 10, 2012 12:28 AM #90
David Grbich
Realty One Group - - San Juan Capistrano, CA
Orange County Real Estate - 949-500-0484

Well done - looks like social media has been a very rewarding journey for you! Regards Dave

Aug 11, 2012 12:43 AM #91
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"


Yes indeed we have to keep up with the 21st century way of communicating. It appears you have a solid grasp on it and have captured your intended audience. KUTGW.


Aug 13, 2012 11:16 PM #92
Eric Everett
Keller Williams Realty Heritage - San Antonio, TX

Great blog Steve.  I think one of your key comments is that you don't post a bunch about real estate, but just comment personally.  I do the same thing and it works very well.

Aug 15, 2012 06:26 AM #93
Carla Freund
Keller Williams Preferred Realty - Apex, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Steve & Jan - Congratulations on getting social! I've noticed Facebook is becoming more of a baby boomer tool. I see teens and young folks on twitter  and using instagram more than Facebook. What's next?

Aug 16, 2012 08:29 PM #94
Joy Carter & Jeff Booker Brother and Sister Team
Keller Williams Parkland/Coral Springs Realty-GreatFloridaHomes Team - Coral Springs, FL
Trust Your Family's Move To Our Expertise!

I agree with you that it works, when used properly. 

My trouble is reminding myself (Which I have begun to schedule), to post to the various sites.

Enjoyed your encoruaging story!  Joy

Aug 18, 2012 01:06 PM #95
Robert Haynes
Robert Haynes & Associates - Fishers, IN

Great blog!  Social media is becoming a great tool no matter what the industry.  Almost everyone starts a home search on the internet!  Facebook, Twitter, and the others are a great way to connect with clients!

Aug 23, 2012 11:40 PM #96
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