Emotions Interfere With Reason...Agents Can't Afford To Show Emotion
When it comes to marketing Barbara Todaro is an expert extraordinaire. She has lots of sound advice about the business side of real estate and one such tip is to keep our emotions out of the transaction. A level head and strong leadership can guide a harried seller or buyer through to a smooth closing.
Please post your comments to Barbara through her post link below.
I don’t know about you, but I was taught from day one to keep emotion out of business transactions. Business becomes fogged and skewed when tainted with emotion. Transactions can be destroyed when conflicting emotions are added to the mix.
We have no control over the emotions of buyers and sellers, but we certainly should have control of our own. It’s a “given” that a seller will become emotional during the sale of a family home; and it’s understood that a buyer may become overwhelmed with emotion when spending hundreds of thousands of dollars and not necessarily having a thorough understanding of what the process of buying involves.
The last factor that needs to be added to the equation is the unstable emotional state of a real estate agent. The real estate agent needs to be without emotion every step of the way; the agent is the anchor that stabilizes the client; the agent is the sounding board that receives all of the emotion that’s emitted by the client; and it’s the agent who needs to calm, soothe and ease all of that emotion before it interferes with the positive outcome which is the goal in every transaction.
Emotions interfere with reason; and without the ability to reason, buying and/or selling a home is a futile task.
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