No you can't use your brandname or logo!

By
Real Estate Agent with Sotheby's International Realty Canada - Brokerage
https://activerain.com/droplet/LM4

How would you feel if your brand, what you're known by, was ordered to be changed?

Your skillfully designed logo deemed illegal ? 

Six big box companies say no more!  They're headed to court to challenge it and they include:

Wal-Mart, Costco, Best Buy, Gap, Old Navy and Guess.

According to Section 63 of Quebec’s French Language Charter, the name of a business must be in French.   Should it apply to trademarked names?

Nathalie St-Pierre, vice-president for the Retail Council of Canada’s Quebec branch says the province wants to change the rules without having modified the law . . .

“You know the brand, you know the colours, you know the sign,” Ms. St-Pierre said of the famous company logos.
“That’s the work that’s done behind setting up a trademark and there are brands that stand on their own and need no description.”

Some companies have voluntarily changed their signs.

 After a series of fire-bombings, Second Cup coffee shops added the words “les cafés” to their signs. (In 2001, Rhéal Mathieu, a member of Front de libération du Québec (FLQ) who in 1967 was sentenced to nine years in prison for terrorist activities including murder, was convicted of firebombing three Second Cup locations.)

Starbucks in Quebec is known as Café Starbucks Coffee.

And KFC is “PFK” in Quebec.   I've been all around the world and KFC is perfectly acceptable elsewhere!

So what say you?

Is this something that makes sense or does it seem petty?  Are the big box stores correct in their challenge?

Headline in Globe & Mail yesterday:  Big retailers heading to court against Quebec government over French signs

In Ontario, especially the Gananoque, Kingston and 1000 Islands region, this is not a worry.  We're eager for new business and new business people.  We welcome you, regardless of the language you choose to speak:  Canada is a bilingual nation but accepting of all others too!

If you're heading back across the border to Ontario, please give me a call and let me introduce you to the warmth and hospitality of our region.  I'm Susan Emo, and I speak your language; the language of good service and market expertise.  My only rule is the Golden Rule!!    Let me become your favourite Realtor today!

Posted by

If you're thinking about selling, I'd love to meet with you and provide a Market Analysis and go over my Marketing Plan - it is the little things that make the difference.**

 Susan Emo
Sales Representative,
Sotheby's International Realty Canada, Brokerage*
Kingston, Ontario

www.SusanEmoSellsHomes.com

 Serving the Kingston, Gananoque and the 1000 Islands Region
- come for a visit and stay for a lifetime!

*Each office independently owned and operated.
** There is nothing on this blog that is intended to solicit business from anyone already under contract with another Realtor

The opinions expressed on this blog are the personal opinions of Susan Emo

If you are a non-member and would like to comment, please feel free to contact me.

Take a moment to visit my facebook fan page at
www.facebook.com/susanemosellshomes
and click "LIKE" today! 

 

 

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Motivational Monday
Canada has Arrived!!
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Ambassador
1,301,302
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Alan - exactly!!   And a Hot Dog is still a Hot Dog.

Nov 19, 2012 01:47 AM #5
Ambassador
1,301,302
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Alan -  remember, this is a place where I was not allowed to answer my phone with "Hello"  even though I was 99.9% sure it was another Anglophone calling me!

Nov 19, 2012 01:49 AM #6
Ambassador
1,894,119
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

I understand Quebec wishes to retain their French identity.  A software company I worked for years ago had to translate all of their screens to French to be able to sell in the provence.  

Nov 19, 2012 02:07 AM #7
Rainmaker
544,437
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Susan, that sounds really odd to me. I guess local rules would apply, but if I was up in Canada and saw the KFC logo with words I couldn't read, I'd understand what it was. 

Nov 19, 2012 02:09 AM #8
Rainmaker
288,391
Kent Simpson
Realty One Group Mountain Desert - Tucson, AZ
Real Estate Is About People
That's just as redneck as the "English-Only" xenophobes in America! (or should I say, "péquenaud?")
Nov 19, 2012 02:16 AM #9
Ambassador
1,301,302
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Cindy -  they'll not retain it by alienating the rest of the world.  Shooting themselves in the economic foot doesn't sound like a plan to me!

Nov 19, 2012 02:39 AM #10
Rainmaker
1,135,922
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Susan-You can't make everybody happy.

Nov 19, 2012 02:40 AM #11
Ambassador
1,301,302
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Eric -  it isn't the law that has been changed, but a new 'interpretation' !  

Nov 19, 2012 02:40 AM #12
Ambassador
1,301,302
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Kent -  yes it is the same.  We are bilingual and French only is not something that sits well with me the same as English only: neither is the correct way forward.

Nov 19, 2012 02:42 AM #13
Ambassador
1,301,302
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

No Sharon, you can't but I think you need to go with the majority of the country!  We need to encourage business to come to Canada!

Nov 19, 2012 02:44 AM #14
Rainmaker
796,957
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

I'm surprised I always thought Canada was a lot more accepting of multi culture and a dual language.  I love petit bateau (I hope I spelled it correctly) clothes for my grandchildren and feel no need for it to be translated.

Nov 19, 2012 02:53 AM #15
Ambassador
1,301,302
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Liz, Canada is very accepting of dual languages.  Quebec however is not.   Especially since the separatists  Parti Québécois were elected to a minority government, with Pauline Marois becoming the first woman to be Premier of Quebec.  It is the first time since 2007 (and only the third time in Quebec history) that a minority government will be formed because no party won an absolute majority of the seats.

Once again, the question of separation is back on the table in Canada even though a recent survey shows that just 28% of the province’s population supports independence.  The province has seen two votes on secession, one in 1980 and another in 1995.

 

Nov 19, 2012 03:11 AM #16
Ambassador
2,944,731
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Had no idea.  What the heck does the Re/max logo look like there?

Nov 19, 2012 03:31 AM #17
Ambassador
1,301,302
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Tammy -  the RE/MAX part of the name is ok but this is how the rest would look:

Nov 19, 2012 03:36 AM #18
Rainmaker
699,027
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

Susan,  I don't pretend to know alot about your laws I can barely figure out some of ours.  But, that French thing....I don't know.  When I visit my friend in BC I see that in the grocery stores the French label must face out or the store gets fined.  I guess when you are a country with 2 official languages there are some different rules.  I think PFK is stupid but what do I know.

Nov 19, 2012 05:26 AM #19
Ambassador
1,301,302
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Chris and Dick - You're not alone!!   When I worked in Quebec I was not allowed to display a calender I received from my little nephew - it wasn't french! In my private office no less.   Crazy

Nov 19, 2012 05:33 AM #20
Rainmaker
1,230,387
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Susan,  I am sitting here shaking my head as I read your post and the comments back & forth. Thanks for sharing a behind the scenes insight for the rest of us.

BTW We thoroughly enjoyed touring Quebec City earlier this year and people were very pleasant as well as bilingual which I am not.

Nov 19, 2012 05:45 AM #21
Ambassador
1,301,302
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Mary, isn't Quebec City gorgeous!   A beautiful place to visit. 

Being a bilingual country is VERY costly and comes with a great deal of animosity on both sides. 

Nov 19, 2012 05:51 AM #22
Rainmaker
1,279,277
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Susan~ Very interesting.  Never gave it much thought.  If the big box stores want to do business in Canada, then they should abide by the rules.

Nov 19, 2012 06:13 AM #23
Ambassador
1,301,302
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Donna -  the big box stores (and smaller merchants) have very happily and successfully done business in Canada for years.  It is only now, and in Quebec only, that the provincial government is attempting to re-interpret the rules/laws and the big box stores have decided to fight it.

Nov 19, 2012 06:28 AM #24
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