One of the primary hallmarks of the ActiveRain Community has been the wonderfully warm and nurturing nature of our membership.
For many of us, the prospect of learning how to blog was daunting enough, but to be able to do so in a non-threatening and encouraging environment like ActiveRain is incredibly helpful to the process.
I remember making my fair share of mistakes early on. Fortunately, there were many extremely helpful fellow Rainers who kindly mentored me, and showed me the errors of my way. I've been tempted on numerous occasions to go back into my archives and delete some of those initial rather scary literary gems. But they serve as reminder of where I've been and how far I've come.
As real estate professionals, it's ingrained in us from Day One to 'brand' ourselves; to aggressively self-promote at every opportunity. And so, we wildly plaster our name, our slogan, our picture, on anything and everything!
Thus, when we come to this new Web 2.0 concept of Blogging, we have the built-in tendency to implement the same 'tried & true' techniques of our past marketing attempts, and apply them to blogging.
Then, we come to the realization...Blogging isn't your Father's Oldsmobile!
ARDELL DellaLoggia made a very astute observation about blogging. She said:
"Blogging is like the show, not the commercial. If you make it into a commercial, then your readers will go get a sandwich, like they do when a commercial comes on the TV."
Consider this post a "Two-Fer"...you know, the proverbial "Two-for-One"...
1. Each of us should strive to carry on the tradition so nobly begun by those who came before us - share, help, and encourage one another in this journey into the Blogosphere.
2. Don't send your Readers to the Refrigerator! Keep Your Blog 'Commercial-Free' without interruption!
For further consideration: "Does Your Blog Cause 'Interruption' or Create 'Interest?'
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Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG and Crabbing in the Hood, or e-mail: kitsapagent@gmail.com
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