Your Video Channel For Real Estate | High Views Or Not So Much?

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

You are a real estate professional, set up your You Tube marketing channel and then what happened?

Like a garden, weeding, feeding, watering has to happen consistently. And a plan for the youtube video logomarketing just like any blog, website, social media platform. To promote the local area. The property listings in it any agent, broker, REALTOR needs to sell.

So why is the channel on You Tube not getting attention from travelers out on the high speed information highway?

To get people to put on their blinkers, slow down. Stop in, revisit and subscribe to your real estate video channel?

For starters, if the channel is not wired to detonate, give the videos a heck of a ride for the marketing fireworks, it won't matter how helpful, varied and easy peasy the channel is for the information transfer. Secondly, what are you broadcasting, putting online in your video channel/ Worth listening and watching if pretty much everyone around you is some kind of busy in their overbooked life?

The blinking red light spur of the moment real estate agent videos.

real estate broadcasting studio light photoThat look like no thought was put into them and so short why bother for the audience members that say pass.

Don't connect. No views happen.

They come, they flit. They never return back to the channel.

If the entire approach to the video channel is me me me the agent, broker that is the greatest, the overnight ratings stats just don't show up high on radar.

If your channel is not geared for the viewer, listener, no audience builds, returns for more. If you turn the video camera around and shoot loops of the local community events, then you are being helpful as the tour guide for the zip codes you cover. You are the cub reporter with eye witness news. Were there and so was anyone in the audience wondering what is it like there? Let the local events do the talking, not you.

The easy way to make real estate videos. The properties, listings one by one shot, edited, maine real estate vending truck photorendered, uploaded in all the price ranges and types, locations.

That is what the buyer of real estate property listings wants.

Will get from you or someone else in your market giving them what they sit down, order up.

Are hungry, thirsty for and to save them travel time for nothing.

To filter out what is out there and come up with a list of what needs a second look.

Video for real estate, to make the views rack up, the subscribers to come along side, give the viewer, listener what they want. Real full motion videos with natural sound that is forty percent of the experience. Not a slide show, no Kenny G background filler music. Those waste time. Are not real estate videos. Hope you visit, subscribe to our Maine Real Estate Video Channel.

Meet A Local Maine Farmer With A Red Addiction Video

I'm Maine REALTOR Andrew Mooers, ME Broker

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Rainmaker
806,986
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

Good morning Andy,

That makes good sense.  I've been trying to build my audience, I think this year will be focused on content.

Dec 16, 2013 11:46 PM #1
Ambassador
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John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Good morning Andy.  I am working on my YouTube audience as well.  Many balk but I've listed, sold and closed two homes this year due to being found via YouTube.  I will continue onward. 

Dec 17, 2013 12:06 AM #2
Rainmaker
1,977,682
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Cindy ... Lots of media streams but video done right is the star closer. Pitching using sight and sound and not just words, a few images. We are a visual society and want to be take to the scene of the er... prime real estate.

John ... It really works and listen less to others who don't have you tube channels and wished you would stop doing video too. The buyers are not just local and out of the country video real estate sales happen to expand your market.

Dec 17, 2013 04:23 AM #3
Rainmaker
654,934
Bobbie Smith
Stroudsburg, PA
570-242-1891

This is good to hear and know. So much hype has been given to doing video with music and that the moving pics are adequate. Thanks!

Dec 17, 2013 07:46 AM #4
Rainer
9,588
Andrew Green
Keller Williams Elite Realty - North Vancouver, BC
AndrewGreen

Video is such a large reason that viewers come on the internet, and a good reason why they stick around. Having a presence on youtube will be very important moving forward. I see a lot of Realtors with a handful of views on their videos, like myself, and 2014 is going to include a lot more video for me!

Dec 17, 2013 08:09 AM #5
Rainmaker
1,977,682
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Bobbie ... Your buyer just sat through the images you post. And when he or she toggles the video, the expectation is oh good. A tour to save me time, gas and travel delay when out of town, state, country. Then here comes the magic mushroom experience of in and out pulsating, gyrations of the same images. Twice baked potatoes are good. Slider show video not so much.

Andrew ... The neat things that make your local community great, unique, start with those for a following. Your pride for your local area will show and you sell yourself on how lucky you are to live, work and play there. That passion spills over in the marketing excitement. Video is real motion, breathes life into your community and makes it real, at 30 to 50 "pictures" per second. Not static and a handful of photos to do the most important selling, buying a big ticket item.

Dec 17, 2013 06:12 PM #6
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559,808
Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986.
eXp Realty, Victoria BC www.pfanntastic.com - Victoria, BC
Talk To or Text Peter 250-213-9490

Thanks for this excellent information about using Video and your YT Video channel, there is just so much to it to get video to look right, that often we just forgo it and go with photo's.

It is my goal for the new year to get it done right....

Happy Holidays and a Pfanntastic 2014

Dec 17, 2013 10:51 PM #7
Rainmaker
1,977,682
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Peter ... The video all by itself causes sales. Pictures would not alone. They come with a learning curve and you have to edit to make it quicker paced and can not clod hop through a place without your buyer having an overdose of Dramamine for motion sickness. Editing a real estate video now with drop in loop of deer eating apples, white tail running, moose with nostril steam dropped in for the flavor. Real estate is emotional and showing what happens at the property is important for the buyer to see himself buying the listing.

Dec 17, 2013 11:32 PM #8
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3,984,754
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Andrew, You have painted a really good picture of the right approach to video. If done right it is a powerful tool. Have a terrific Thursday.

Dec 18, 2013 09:39 PM #9
Rainmaker
1,977,682
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Debbie ... Thanks. Like any marketing, take the time or don't bother works best. But if you are going to roll up your sleeves, make it worthwhile for the other end of the signal. The person holding the other end of the can and string to pull tightly and connect with on a regular basis.

Dec 18, 2013 11:17 PM #10
Ambassador
4,563,515
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

You have certainly embraced video Andy, and you do it very well.

My few videos are still at the amateur stage, yet google seems to find them and put them out there so apparently they are doing the job, hopefully this year I will significantly increase the amount of these important tools that I post.

Dec 20, 2013 05:19 AM #11
Rainmaker
725,701
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Andrew-You have a great eye for film and you are a good critic. You know what connects with people.

Dec 20, 2013 09:53 AM #12
Rainmaker
472,073
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Andrew, you do a great job of consistently reminding us how important video is to our marketing. 

I've filmed a lot of video in last six months but haven't done anything useful with it yet. 

Dec 22, 2013 09:56 AM #13
Rainmaker
1,977,682
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Bob ... Like bike riding and kissing, dancing, fishing, golf... anything with a learning curve it gets better. If it was easy everyone would be doing it and when you black belt improve there are not a lot of other real estate professionals with the Gatling gun weapon that gives you an unfair advantage.

Wayne ... Thank you. Like anything that works, it gets your attention and passion builds. Video is your livelihood and marketing real estate listings, the local area benefit from implementing it.

Sondra ... Good for you. The horse in the box stall being lead line led to the paddock, or secured on both sides of his or her halter as the blacksmith works on his feet with the time for new shoes. Or kicking up their heels in the back forty pasture during a sunset with crickets and birds chirping, singing. Video picks up the thunder of their hoofs and the viewer, listen is at the property you want to sell, just listed. Is thinking they should be riding that horse on the trails...wouldn't it be nice...(sigh)

Real estate is emotional and you have to get them to the property. When they are states, countries away and the delay that holds up the show is making time, take an expensive trip and scheduling... hello. Video takes care of all that. Not a slide show with filler elevator music or tinkling ivories...sounds captured at the property, full motion video...it works so well.

Dec 22, 2013 09:34 PM #14
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Rainmaker
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Andrew Mooers | 207.532.6573

Northern Maine Real Estate-Aroostook County Broker
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