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Political Correctness In Real Estate Advertising

By Emily Rose Newmark

Real Estate Agent with Keller Williams Realty CalBRE# 01308620

February 03, 2014 08:10 AM

Political correctness is increasingly becoming an issue in Real Estate advertising. As an agent I am constantly looking for words to describe my listings in a positive light without offending anyone who may be reading my descriptions...

For example, you cannot say "steps to the elementary school" or "walking distance to shopping and restaurants" because that is considered discrimination against individuals who are physically incapable of walking.

Political Correctness In Real Estate Advertising

Or, when describing a large home with an expansive master suite, it's now not appropriate to say "his & hers closets or bathrooms" because this would exclude same sex couples.

I am constantly writing and then re-writing my property descriptions to get them just right because I would never want to offend anyone or find myself in violation!

Political Correctness In Real Estate Advertising

My buddy's at the National Real Estate Post elaborated on this very topic in their video blog this week.... The National Real Estate Post

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Tina D Saporito, Your Dedicated Palm Desert, CA Realtor Since 2005

Ronald Christopher & Associates. Proudly serving Palm Desert, La Quinta, Indio, Rancho Mirage, & Palm Springs. - Palm Desert, CA

Call (760)799-8460. www.JustListedinPalmDesert.com

Hi Emily - marketing remarks for property descriptions is definitely more confined these days. I usually change my remarks a few times trying to achieve the best property description.

Feb 03, 2014 08:40 AM

Jean Hanley

Coldwell Banker Kivett Teeters - Hemet, CA

Specializing in Folks Who Want To Buy/Sell Homes

Wow! Things sure have changed. I get some of this stuff, but we should be able to as t is close to shopping, transportation, schools, etc. well, it sounds like you are covering your tracks well.

Feb 03, 2014 08:42 AM

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Emily Rose Newmark

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