Free Lunch & Marketing! Please Tell Me What You Think Of My Listing!

Real Estate Agent with Remax Realty Group 316581

I love Broker Open Networking Luncheons! I love to go to them as well as invite my fellow Real Estate agents to my listings. A Broker's Open is like having a party - just not at your house - we bring the food and the guests.   Two weeks ago I had 40 agents come to my luncheon and the house sold that day, last week I did one and had 17! Our job is to get traffic for our listings, a great offer for the seller and do it in a timely manner. I think having a Broker's Open for each listing helps accomplish that, in this day an age of Social Media, it is great to get out in person and see the inventory and see other Real Estate agents. It doesn't have to be expensive, serve pizza!

 This is how I market a Broker's Open. Our Broker's Open houses are on Tuesday from 11:30-3:00pm, but you could apply these tips to any day or time. There are also many types of opens, from elegant cocktail parties to BBQ's , feel free to think out of the box, be creative and have fun!! This is the lovely condo I have listed for sale at 7 Booth Street #108, Gaithersburg, it is listed at $229,000 we held it open last week. It was the perfect spot for a great lunch!

1. Advertise the Open House in the multiple listing service, Zillow, Trulia & 

2. Send personal e-mails to Real Estate agents that have listed or sold in the property neighborhood. Invite all agents to bring their clients.

3. Make a Facebook event invite - Make sure to add pictures of the property, date and time

4. Make a photo album in Facebook and add the date and time for the Broker's Open

5. Make a Pinterest board for the property and add the date & time on the photo of the property

6. Add a picture of the home to Instagram and add the date & time on the photo of the property

7. Call Real Estate agents that you have worked with in the past 6 months and invite them, make sure to tell them to invite their colleagues. Send a mass flier e-mail to all Real Estate agents that work the area.

8. Put signs out that day - They Should Say Broker's Open! 

9. Make a Facebook group and invite Real Estate Agents,  Title Companies & Lenders to join the group and advertise their Open Houses.

10. Have a contest and ask everyone that attends to provide feedback, give the feedback to the seller and if you make any changes to the house price etc. e-mail the Realtor to let them know and Thank them for taking time out of their busy day to attend the Broker's Open.

One more tip! Leave a little food for the seller...after all it is their house, and I bet they will appreciate it! 

Comments (20)

Alan Gross
PrimeLending, A PlainsCapital Company, Equal Housing Lender - Bethesda, MD
Loan Consultant

Ann Marie - great post - very specific with details included.. Are you doing a brokers open on Tuesday 11/4?

Nov 03, 2014 07:56 AM
Ann Marie Clements
Remax Realty Group - Gaithersburg, MD
Montgomery County & Frederick County

Alan Gross  not this week - I need a new listing to hold open. 

Nov 03, 2014 09:04 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Ann Marie, great post, and lots of enthusiasm for broker opens, and they do seem to work for you! 

Nov 03, 2014 09:11 AM
Ann Marie Clements
Remax Realty Group - Gaithersburg, MD
Montgomery County & Frederick County

Joan Cox Thank you! They really have been a good marketing tool for me. They are very popular in Maryland. 

Nov 03, 2014 11:15 AM
Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

I love that you presented what you do to get many people to your open houses.

Nov 03, 2014 11:37 AM
Ann Marie Clements
Remax Realty Group - Gaithersburg, MD
Montgomery County & Frederick County

Sussie Sutton I also use it as a tool for the seller, I have a list of 6 questions that we ask everyone that comes to answer for us. They then get to go in the drawing. The seller reads the feedback, if there is common theme, the seller usually will make an adjustment. If everyone says the orange room needs to be painted - the seller will usually listen.

Nov 03, 2014 11:41 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Ann Marie,

There is nothing like "free" food to atract the brokerage community.  I think it is wonderful that you do that aswell as have a drawing and get feedback.  Well done, I think you are going to have a very successful career in real estate.  A

Nov 03, 2014 12:50 PM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide


Outstanding attention you pay to your broker's open,  it's of no surprise hearing  the great results!

Nov 03, 2014 01:31 PM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Ann Marie. Broker's opens are the best and generally guarantee attendance.

Nov 03, 2014 05:33 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Ann Marie. That is outstanding! Anyone that is considering selling in your market area should contact you for representation, it would be a wise choice on their part.

Nov 03, 2014 06:29 PM
Ann Marie Clements
Remax Realty Group - Gaithersburg, MD
Montgomery County & Frederick County

Ron & Alexandra Seigel  Lol! I have over 20 something years into it...but thank you so much! I wish I was 20 years younger....

Pete X with X Group Real Estate Advocates, Huntington Beach, CA 714.459.2017 Thank you so much! I appreciate your kind words.

Sheila Anderson Good Morning! you are from my home state :-).

Joe Petrowsky Thank you so much! I really appreciate your comment! 


Nov 03, 2014 09:58 PM
Carla Harbert - Avon, OH
RE/MAX Omega: Lorain-Medina County Area

My area does not attract agents to attend broker's opens as in the I have turned to "online" broker's open houses where I prepare a virtual tour, send out to hundreds of agents in the 3 counties, there is a contest where a certain clue is given to find an item inside the home - all correct answers are put into a pool where one name is drawn to win a gift card.

Nov 03, 2014 10:28 PM
Brandi Brown
PorchLight Real Estate Group - Denver, CO

Great ideas of how to boost a broker open, tools to use to get more feedback for the sellers and several things added to get the brokers there.  Nice!

Nov 03, 2014 11:43 PM
Ann Marie Clements
Remax Realty Group - Gaithersburg, MD
Montgomery County & Frederick County

Carla Harbert Wow! That is a great idea. I really want to try that. I can't wait! With the winter months coming that is a good way to have people see the property.

Brandi Brown Thank you! I love the feedback I get from my colleagues, and they may have a buyer for the property.

Nov 04, 2014 01:03 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Hi Ann Marie,

I usually partner with a mortgage lender who will pay for the food at the broker open.  It's a great opportunity for him to meet realtors.  I have also done these with Home Inspectors as well.  Great post!

Nov 04, 2014 08:14 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is a good to do list for agents that want to know how to market their listings.

Nov 04, 2014 10:46 AM
Ann Marie Clements
Remax Realty Group - Gaithersburg, MD
Montgomery County & Frederick County

Hi Wayne and Jean Marie Zuhl that is a great way to defray costs and partner with your favorite Realtor and home inspector. 

Roy Kelley thank you <3

Nov 04, 2014 12:15 PM
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Broker Opens are a great way to get traffic. 

  I like your 10 +1 steps... TYVM!

Nov 05, 2014 06:27 AM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Ann Marie Clements you closed the loop on this very nicely. Inviting those who have sold in the complex or subdivision is a tactic I think that works well.

Nov 06, 2014 02:37 AM
Ellie Penaranda
239.776.5077 Downing-Frye Realty - Naples, FL
Naples Florida Real Estate - Waterfront & Beach Co

Anne Marie, I am bookmarking this post - great reference check list. We do Broker's Open with every listing - you've definitely perfected the event marketing.  Have a great Sunday. 

Nov 08, 2014 11:41 PM

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