Should I do a Real Estate Blog?

Services for Real Estate Pros with Track The Lead

Using a Real Estate Blog for Generating Leads

I am often asked by real estate agents I am training, “Does Blogging work?” Well the simple answer is yes, it does work. Then I ask them how long before they think they will receive leads from blogging. The answer here varies, but is usually way too hopeful. They tell me a few weeks to a few months, some even look at me somewhat confused and say, “ Immediately? “

I do not want anyone to have misgivings about blogging. You will not receive leads immediately. Depending on who your target market is, leads will start coming in between 4 and 9 months. Yes, 4 and 9 months. And this will only happen if you’re consistent in your blogging.

To give you some back ground, I started a real estate blog in April of 2012. My goal was to have my website on page 1 of Google. I had two niche markets I was going after. The first niche was seller financing, which it took me 2 months to get my website to page 1 of Google for that search term. I still receive leads from the work I did for this search term, and I have not blogged for the last two years. The other search term was Timberwood Park, which is a subdivision in San Antonio. It took me 7 months to get to page one on Google for this search term. The great thing about being on page one, the leads come in. It takes work, but the leads come in. And if you stay consistent, it just keeps happening. In full disclosure, when I stopped blogging consistently, I started dropping pages.

I am doing a multi part series on blogging. I will be covering the following material:

And don’t forget the most important aspect of real estate, the follow up. Make sure when the leads are coming in, you aren’t wasting them. is a simple and inexpensive way to keep up with your leads. Give it a try.

Track the Lead is a real estate CRM system along the lines of top producer, realty juggler, salesforce, all clients, market leader, zoho and many others. It may be true that many of these have more functionality, none of them are as simple. Go To and give them a try.


Comments (5)

Eric Williamson
Phoenix, AZ

I teach to my clients that using a CRM solutions is SO important. Many are surprised how cost effective it is to outsource database mangement setup to a virtual assistant. 

Jan 22, 2015 11:36 PM
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
Opening the Doors to California Homes -East Bay

"Should I do a real estate blog" or "should I write a real estate blog" that is my question. :) it sounds like you found a great system that works for you and hopefully others. All the best.

Jan 22, 2015 11:37 PM
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
Opening the Doors to California Homes -East Bay

Ok wait, tracks Is this your company? Or you work for them? I see you noted the name in your signature. If so, don't you think you should disclose it? You might change this after I say it but a lot of the blogs are either written by you or an admin and there are only a few followers from facebook so it looks like you are just getting a business started. Good for you if this is true, but full transparency gives credibility. Especially when blogging.

Jan 22, 2015 11:45 PM
Johnny Morrow
Track The Lead - San Antonio, TX
Simple CRM Development

Good point Elisa.  I am about full disclosure.  I am owner of and will add that to my footer.  Thank you!

Jan 23, 2015 01:43 AM
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
Opening the Doors to California Homes -East Bay

Hi Johnny, sure. Have a great weekend and all the best.

Jan 24, 2015 07:30 AM