Sharing Photos on Facebook - NOT So Fast!

Real Estate Agent with Key Properties of the Hudson Valley NYS DRE #40BO1055114

Facebook - Sharing Photos Too Soon Can Be Compromising!

Hudson Valley Homes for SalePhotos are a wonderful way to document events, things to remember and most anything we love to share. Facebook is a part of life these days for many people. It is a way to communicate daily events and stay in touch with others. As real estate agents we know the power of staying in touch and if we are savvy enough to use it properly it does bring business.  

Many agents use our business page along side our profile page to increase brand awareness. Properly used we post photos of homes we tour and list. It is all with the permisison of the owners and should never compromise a deal.

A buyer that is touring homes recently asked if they could take photos of the home to show a family member something specific in the house. This particular home was almost empty and I knew it would not be a problem. I told him that it would be okay if he did NOT take photos of the owners personal belonging and if he did NOT share them on Facebook or any social media. 

I do give buyers the scoop on why not to post photos of homes we tour. 

  1. It violates the owners privacy
  2. It can compromise a deal when you put in an offer.

Our cell phones take some rather wonderful photos these days, and being able to watch our buyers tour homes and prevent them from snapping a photo is almost impossible. I take a proactive stance to this by bringing up the topic when we tour our first home together. Making sure they understand the rules early on is helpful. I know how easy it is for people to grab photos most easily so just ignoring this is not good form. Our buyers are going to shoot photos no matter what. As an agent I just don't really care if they take them as much as what they do with them. NO posting to social media. NO exceptions!

I remind my clients that the house we are touring is someone elses home and should NOT be posted on Facebook or any other form of social media. The second thing I tell clients is that during the buying process it is super important not to compromise their purchase by discussing anything about the buying process. It could cost them dearly when negotiating a deal. People do share way too much personal info about themselves and finances. This is not so cool when buying or selling a home. 

A gentle reminder has proven most helpful in my dealings with clients. Some do get so excited when they find that perfect home that they want to take home a few of their own photos to view. No problem, just keep them off of Facebook. A picture is worth a thousand words, but waiting until after move in day is the best plan. There is plenty of time to share all those photos of your new home after you move in! 

Happy House Hunting! 

published by: your real estate expert Janis Borgueta Hudson Valley Homes for Sale, as a community service in Newburgh NY. To receive more community and real estate information please subscribe to this blog. Looking to buy a new home? Search the MLS  for Homes in the Hudson Valley. You can contact Janis at (845)-527-7115 or find her on Google+ 


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  1. Praful Thakkar 05/29/2015 10:00 PM
Real Estate Best Practices
The Lounge at Active Rain
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Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Buyers have the right to take pictures and/or videos when viewing homes.  But your post has enlightened me to further exercise my advise with the client to remind them of the privacy of each seller.  Good points, good post.  Thanks.

May 28, 2015 05:42 AM #40
Rochelle Kretchmar
GenEquity Mortgage - Lewisville, TX
Simply Irresistible Staging

Great Post! This is something that does come up often in my line of work.  Seems you have figured a way to handle this ever increasing problem very diplomatically.

May 28, 2015 05:44 AM #41
Leslie Campos
Tierra Antigua Realty - Safford, AZ
The Only CRS in Graham County

Oversharing on Facebook and other social media is a real societal concern. Thanks for the reminder!


May 28, 2015 05:56 AM #42
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

I gave up a personal Facebook page years ago because I found it invasive. I only have a business page now but am being punshed by FB who won't let me look at some nonprofit pages.

May 28, 2015 06:06 AM #43
Geoff Grist
Mosman Neutral Bay Realty, Sydney Australia - Sydney, AU
Author of Sold Above Market book

It's always polite when buyers ask your permission to take photos when you are touring a home, but as you say many times they don't ask, or they take them while your back is turned so I applaud your stance on 'here are the rules up front' so there cam be no misunderstanding.

May 28, 2015 11:54 AM #44
Vera Gonzalez
RE/MAX Suburban, Inc. - Sterling Heights, MI
Gonzo For Real Estate

Excellent advice Janis! People love to use facebook to check out everything especially the names on that PA.  

May 28, 2015 12:18 PM #45
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

very smart post. I never thought to warn against posting on Facebook. Of course that makes sense that they might be excited and put it on Facebook.

May 28, 2015 01:17 PM #46
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

A great reminder in todays tech world. Just because you can doesn't mean you should

May 28, 2015 03:05 PM #47
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Janis Borgueta you make a very valid points. Compromising seller's security - and that's reason enough to not allow buyers to take pictures while touring the homes.

May 28, 2015 03:10 PM #48
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Janis - It seems to me that it makes sense to always think twice before posting pictures online.

May 28, 2015 03:40 PM #49
REALTOR - Buy or Sell in Any Season!

When I list a property, our listing agreement gives me permission to take and advertise interior and exterior photos. I disagree that buyers have the right to take photos while viewing a property - I tell my Buyer clients that we do not have permission to take photos.  The reality is that once they have them on their phone, we have no control over where they will end up.  

May 29, 2015 01:52 AM #50
Dan Dee McGinnis The Pumpkin Man
HomeSmart - Phoenix, AZ



thank you for you post quite interesting.

May 29, 2015 02:03 AM #51
Deleted Account
Fort Myers, FL

I always ask if I can take photos and why I am taking them.  If a client doesn't tell me he will be taking photos in advance, so I can tell the owner or listing agent, I will try to call the listing agent while at the home.  If I can't get a hold of them, if he takes any he can't share them at all, as we don't have permission.

May 29, 2015 02:35 AM #52
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Janis Borgueta It never fails to amaze me how some people are ignorant to 'crossing the line', because they do not 'walk in the shoes' of the other person.

May 29, 2015 10:04 PM #53
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

While buyers have no right to take the photos, it would be impossible to know i they did. I say it is important to be upfront with them so that there is no confusion about if they do and what is done with them. While my words are not going to completely stop a buyer, it may just be the reason they don't post anything that is detrimental to the owners or to the buyers themselves. It certainly can't hurt. 

May 29, 2015 11:21 PM #54
Cynthia Streza
Deer Creek Village Realty, LLC - Cedaredge, CO
Real Estate Professional

What a great post Janis!  I have not had this happen to me while showing property, but this is something I will always keep in mind if I ever see someone taking pictures.

May 30, 2015 04:45 AM #55
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

I supose you need to be careful.  I use person facebook to share photos with family and friends..


May 31, 2015 12:12 PM #56
Realty Executives NOLA
Realty Executives NOLA - Kim Higgins, Broker/Owner - Greater New Orleans & Northshore Area Rea... - New Orleans, LA
Greater New Orleans & Northshore Area Real Estate

This is a great post that brings up some important questions about professionalism and privacy in the digital age. Thank you for sharing!

Jun 01, 2015 10:14 PM #57
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

This is a great reminder of the dark side of social media and photos! Care should be taken with photos and words!

Jun 03, 2015 09:28 AM #58
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thanks for sharing this information.  I'll make sure to mention it to buyers in the same way, 1st!

Jun 05, 2015 07:29 AM #59
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Janis Borgueta

LIC RE Salesperson
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