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Empty Walls...Sad Houses

By
Industry Observer CalDRE #01165532

Empty Walls...Sad Houses

 

Recently on a broker tour of a newly listed home, I noticed many empty walls.

 

Empty Walls Sad HousesAs someone who has been called a minimalist on more than one occasion, I don’t necessarily have an issue with sparsely decorated spaces.  

 

I’m sure someone told these homeowners to take down their personal photos as the collage of memories might distract possible buyers. This process is widely known as depersonalizing your home.   But has the practice gone too far? Too beige. Too neutral.

 

That same person could have told them to paint the wall or choose one large piece to fill the space where I imagine many images of happy times once filled. Do you think people want to see fun times portrayed in their potential home purchase? Do you?

 

The resulting maze of nails and picture hangers left me feeling a bit empty as if the life had been ripped right out of this home. This home had some incredible architectural features and a large lot seemingly made for a swing set or games. But it was more than a bit sterile.  It felt sad. I’m pretty sure a professional stager wasn’t involved in the marketing preparation of this home -- and it showed. I kept wondering if this home would have appeared better without any furnishings rather than being stripped nearly bare.

 

 

 

Can depersonalizing your home for sale go too far?

 

What do you think?

 

Empty Walls...Sad Houses





Posted by

Michael Jacobs

 

CalBRE # 01165532

P. O. Box 587

Pasadena, CA 91102

Call/Text:  818.516.4393

mtj916@gmail.com

 

 

Comments(102)

Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Unfortunately, general advice is what many sellers get and it doesn't usually translate well. Knowing you should  remove photos and/or clutter and knowing HOW to handle the removal of photos and/or clutter....two very different things!

Aug 10, 2015 09:18 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Well, the maze of nails and picture hangers is unfortunate - bare walls look really awful when they are not well painted.  And yes Michael, you are right - sometimes keeping on large painting up above a piece of furniture can add some warmth to the room.  Lots of misinterpretation - they needed a stager!

Aug 10, 2015 09:21 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Joanna Cohlan -- this is defintely a stager alert --- STAT!

Aug 10, 2015 09:38 AM
Sharon Paxson
Sharon Paxson, Realtor® EQTY Forbes Global Properties - Newport Beach, CA
Newport Beach Real Estate

Sounds like that song by Elvis Costello . . This House is Empty Now . .. always makes me sad. A nice piece of art would help for sure!

Aug 10, 2015 02:12 PM
ReadySetLoan Team
ReadySetLoan Condo Team LLC - South Windsor, CT
Residential, Commercial & Condo Financing Experts

HI Michael - what a wonderful thought-provoking article.  Buying and selling a home is so full of emotion.  Stagers recommend colors and styles that evoke happiness and calmness to the potential buyer.  I understand the removal of personal items, but there is something lacking if there aren't any happy memories on the walls.

Aug 11, 2015 04:09 AM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

I think few good photos can be good, but an empty walls with some nails on it can be a little strange looking! 

Aug 11, 2015 05:17 AM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-739-3843

Michael, geez, I'm SO late to your *FEATURE*  party!! Very thoughtful piece, I must say. I would be right there with you. This house needs a hug. 

Aug 11, 2015 02:44 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Sharon Tara - I'm not sure how I missed your second comment but as usual your insight is spot on.  

Something - anything --- Sharon Paxson this house definitely needs the assistance of a professional stager.

Thanks very much Eric Boucher.

Especially the nails Eileen Hsu - really kinda creepy.

Whenever you show up it's a party Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905.   

Aug 12, 2015 12:16 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Sounds like the Sellers of these properties got only PART of the message regarding prep of your home, Michael Jacobs.  The portion that addressed leaving your home in top-knotch condition and repair was somehow overlooked.  

Gene 

Aug 12, 2015 12:42 AM
Rosemarie Heindel
Harry Norman Realtors - Big Canoe, GA
Rosemarie Heindel

I like Sharon Tara's idea.  Now that is being very creative. 

Aug 12, 2015 01:15 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Very true Gene Mundt, Chicago-area Mortgage Lender - www.genemundt.com -- a home sale and its marketing are comprised of many important parts and factors.  

You're right Rosemarie Heindel - Sharon Tara's talent and creativity is incredible.

Aug 12, 2015 01:28 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

A well deserved feature.  Congrats.  And yes, de-personalizing can sometimes go too far.  There's a happy medium.

Aug 12, 2015 06:53 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Thanks, Chris Ann Cleland -- there is so much discussion of de-cluttering and de-personalizing homes for sale that the message can be misinterpreted.  It's best to have an objective third party and a professional be involved so the best results are possible.  

Aug 12, 2015 08:01 AM
Shanna Day Team Leader AZ & UT - Call 480-415-7616
Keller Williams Realty EV (AZ) & Keller Williams SLC (UT) - Mesa, AZ
Top 0.33 of 1% of 79,000 AZ Realtors

I showed a luxury home yesterday that the marketing was fantastic because the family lived there and the photos and virutual tours were simply elegant and very inviting.   However, when we went in, it was vacant, run down and looked horrible.   My clients said, "I actually feel sorry for this house".   Notice she didn't say sorry for the owners, she said sorry for this house.   I would have to agree.  The 8900 sq. ft Luxury home didn't look luxurious any more.   It would though if they would re-hone the travertine, repaint, fix up and touch up.  Instead of loosing $300,000 in a deal (or have no deal at all), they could actually sell it if they would spend about $80k now and make the house "happier".  

Aug 14, 2015 05:42 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Thanks for your very thoughtful answer Shanna Day Mega Team Leader (AZ & UT) and I think you'll agree you have some very insightful clients.

Aug 14, 2015 06:02 AM
Stefan Winter
Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger - Las Vegas, NV
Owner - Winter Group & Real Estate Web Tech

It would have been a better idea to leave pictures up instead of just hangers and nails. Depersonalizing is important to sell a home, but if you don't want to fix small things like nails, its better to leave it.

Aug 14, 2015 12:43 PM
Cathy Roesch 618-233-1000
Palatium Auctions Moving, Downsizing, Liquidation Auctions, Estate Sales. 314-690-1978 Certified Personal Property A... - Town and Country, MO
St Louis MO Auctioneer, Estate Appraiser & Auction

That's too bad! I work with Realtors and produce downsizing or moving personal property auctions but this is a first that I have heard of something like this that isn't a distresssed property.

Aug 15, 2015 11:36 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

That is what staging is for. Fill the holes and show people how furniture would look. Staging is so popular even condos are staged these days in California.

 

Sam Shueh

Aug 16, 2015 02:06 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I have a filler in my car and Keller Moore painter color chips. I find the color and often sellers are willing to fill the holes and touch up.  I leave a brush with them.  1 QRT of paint. It is as simple as that...

Aug 16, 2015 02:09 PM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Michael, think depersonalization can go way too far.  Still, I've done my share of having people remove stuff that I thought might bother buyers.  Some stuff should go, but empty picture hangers won't help to sell a house! 

I've been known to edit my sellers bookcases.  I asked one to remove a bunch of anti-Clinton hate rants when they were moving back west from a job in Bush II.  Most of the prospective buyers were going to be coming in to work for Obama.  But the family photos stayed on top of their fireplace mantle. 

Sep 04, 2015 11:05 PM