Videos about You - Consider a Little Less You.
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Our Harcourts office had some training yesterday and the instructor showed us several videos of other agents talking about their philosophy and why their clients are so happy. Bla bla bla. The videos were about two minutes long and everyone at the table starting losing interest in about 20 to 30 seconds. Who the heck wants to watch anyone talk for more than a few seconds? Frankly, it's boring.
The Art of Selling You
A better method, in my opinion, is to let others talk about how great you are at your job. A 30 second montage of clients saying how happy they are with your service is pretty powerful. It's one of the main marketing videos you should have in your library. But wait, there's more. Here's something for you to think about in terms of Real Estate video marketing.
First, let's consider the real goal of your videos. I'm assuming, like me, you're hoping to engage people in a manner that makes them want to work with you. If so, outside of listing videos, how can we make connections and convince strangers of who we are as people - and Realtors - and show them how dialed in we are in our local marketplace, or niche?
If you're not sure of what makes you shine, ask your close friends and family members. Are you funny? A foodie? A football fanatic, feline fancier, or favor fidos? Think about what interests you the most, and start there. Authenticity is one of the best ways of making connections. And, wouldn't you rather work with people who have similar interests to your own? I know we do. Plus, it's easier to take the time to shoot and produce a video if it interests you.
The videos I've produced for our niche, Nature As Neighbors, highlighting area trails, places to see, and nature in general, attract new clients. Our multi-generational video has also been successful in bringing us new business. However, it's the Mac videos that are the most popular. And, while I can't directly link new business to those in particular, I'm convinced our white Golden Retriever seals the deals. All of our clients who found us via video mention, "Mac." We even have a special button on our website blog called "Mac Moments."
Here's the most recent: By the way, Mac's buddy is Gibbs - a young male from Mary and Dick Greenberg 's litter also known as " The Criminal Element."
What can you be doing with videos to introduce more people to unique and wonderful you?
) and this was the exact topic of conversation. We put down some pretty good ideas so hopefully we can start implementing them soon!
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