Don't Be a Copycat, Be Original!

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Real Estate Agent with Value Added Service, 602-620-2699 SA5376460000
http://activerain.com/droplet/4Z6q

As real estate agents we receive countless emails from vendors, trades people, and of course clients.  Going through emails that invariably end up in SPAM folders and you realize just how many are "countless."  

 

If you break up the word "count" and "less" you start to think differently at just how many emails really count less because of their content.  Lately I've noticed that the same subject line keeps appearing in my in-box.  

 

The subject line again today for probably the tenth time is, " Jan, Polar vortex can't freeze rates in this weeks' Markets in a Minute!"    Obviously, loan officers are getting the same newsletter and sending it to everyone in their mailing list.  

 

Be aware that when we see this, it will be filed in File 13.  As real estate agents we need to also remember that being different and standing out, providing thought provoking content, is key to being kept out of file 13! 

 

Be different, Don't be a Copycat, be Original!

 

By the way, this is my granddaughter, Emma, about 3 years ago!

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HomeSmart Elite Group                                  

8388 E Hartford Dr., Suite 100

Scottsdale, AZ 85255                                                         

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Rainmaker
3,555,440
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Being original will get you more clickds and phone calls, but sometimes can be a hard thing to do

Dec 22, 2016 06:37 PM #1
Rainmaker
2,970,035
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Jan. You made me laugh with this. So much crap and so much the same. I love the picture of your granddaughter.

Dec 23, 2016 07:22 AM #2
Rainmaker
877,492
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

William Feela true, but to keep saying the same thing will not win readers.  Merry Christmas!

I'm glad this brought a chuckle Sheila Anderson .  Emma is now 4 1/2 and a little doll.  Wish I could see her more but she lives in Iowa!  I hope your holidays are Merry!

Dec 23, 2016 07:42 AM #3
Rainmaker
61,031
Amy Kramer
Reilly Realtors - Austin, TX
Realtor serving Austin and surrounding communities

Emma is adorable! Jan Green  great post.  Being original and breaking through is part of my goal in 2017.

Dec 23, 2016 08:56 AM #4
Ambassador
2,924,691
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I see the repeats in my inbox from about four different lenders.  Delete, delete, delete.

Dec 23, 2016 09:20 AM #5
Rainmaker
338,504
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Being creative an original takes time and effort. But the alternative seems to be an automatic Delete for those who see us as copycats.

Best wishes

Dec 24, 2016 06:23 AM #6
Rainer
436,810
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

We all receive retweets or emails from friends and associates, yet, I'm not offended, I simply delete it if I've already read the original content. Usually, the subject line begins with FW for forward, so, it isn't a copycat message IMO.

There are some messages however that are new, informative and interesting, yet, the messenger or author isn't as important as the message when it's useful or helpful to my circumstances or lifestyle. 

Dec 24, 2016 08:35 AM #7
Rainmaker
1,363,775
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Good point about that paid newsletter you thought was unique. Everyone is sending it lol.

Dec 26, 2016 04:44 PM #8
Rainmaker
877,492
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Amy Kramer !  She is bright, intelligent and I bet doesn't repeat herself in emails :)  Especially since she's now just 4 1/2!

Then you understand completely Chris Ann Cleland !  But 10 of the same subject line?!  Jeez!

So true   John Wiley ! Originality isn't as easy for some. 

I agree  Kimo Jarrett !  But when 10 lenders send the same subject line it's very redundant and unoriginal.  I wonder if they know they are doing that and that it's instantly deleted, probably not!

Not unique at all Lyn Sims !  But the most ironic thing is I  love watching some movies over and over again because I see something different in the movie. Like tonight - the Holiday.  I could watch that over and over.  Happy Holidays!

 

Dec 26, 2016 08:24 PM #9
Rainer
183,532
Greg Mona
RE/MAX Platinum Living - Scottsdale, AZ
YOUR Local Real Estate and Design Resource in AZ!

Hi Jan Green. You hit the nail on the head.  And even though I personally write original content for our monthly newsletter and try to have original content on all of our marketing emails/mailers, a very large percentage still end up in the "deleted items" folder or trash/recycle bin.  That's just the nature of our business. Never the less, we will continue to do our best to be "original" as I smiled when I read about your lender email messages.  I get the same ones over and over! :-)

Dec 27, 2016 07:37 AM #10
Rainmaker
877,492
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Yes, we are subject to the "delete" file as realtors Greg Mona !  Creating great content helps us to be read and found and it is a constant battle to stay out of the "can!"  I bet you see the same stuff as we're all in one big, long list!  

Dec 28, 2016 12:26 PM #11
Ambassador
3,354,491
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Their lack of imagination does save me a lot of time as I skim through the thousands of emails each week.

Dec 28, 2016 09:02 PM #12
Rainmaker
877,492
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Spot on Bob Crane !  The delete button is an easy click when the same email pops up over and over!  Happy New Year :) 

Dec 30, 2016 06:59 AM #13
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Jan Green

HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN
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