4 Tips To Writing a Leads Generating Realtor Bio

Real Estate Technology with Zurple


There are so many different ways to introduce yourself online. Have you written a stellar bio about yourself? There are a lot of different pieces of information you should include but what will get you the most leads? What would make it engaging to the point that people would want to have you as their agent? There are some basic items you should include in order to make your bio a digital business card that can start getting you leads.

Let’s explore how to make your realtor bio generate leads:

  1. Showcase yourself as a local expert - even if you do not live in the area that you’re selling in, highlight your community knowledge. If you can, try to get involved (and highlight) speaking engagements at chamber of commerce meetings similar activities.

  2. Let your personality shine through - you’re not just a realtor, you’re so much more! Business today is all about building relationships, are you a friendly agent with a no-pressure approach to selling? Let your readers know!

  3. Explain what you are passionate about - people will buy from agents they like. Are there any hobbies that you are into? What about charities that you are involved with? Bonus points if you have pictures of you donating your time (they’ll be great for your social media)!
  4. Give them a way to submit info - now that the reader is engaged with who you are as a person and as an agent, they need to be given a form to fill out. The easier it is for someone to give you their information, the more likely they will be to do it. Don’t make it complicated or difficult to find.


Writing a great bio is the first step in many to generating more leads. To find out how to build an even more robust lead ecosystem, speak with a Zurple team member today.

Talk With a Zurple Team Member



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John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

These are excellent tips for writing a led generating Realtor Bio.

Dec 27, 2016 05:10 PM #1
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

I agree that we should write our online bios and social media profiles with consumer's interests in mind. You do not have a second chance to make a first impression. 

Jan 08, 2018 10:30 PM #2
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