5 Ways to Strengthen Your 2018 Listings Now

Real Estate Technology with SmartZip

With the holidays rushing in and your business slowing down it may seem tempting to trade in your hustle for hibernation and take a long winter's nap. With many agents doing just that this becomes an even hotter time to make yourself stand out and be known. This season is also a fantastic time of year to identify listing opportunities that could keep you busy from now through spring 2018. Below are five ways to leverage your downtime and take advantage of the season -- all while building up your base of potential sellers.


1. Warm up your sphere of influence

Many agents throw all the hard work and effort they’ve put into building and establishing great relationships within their network by letting the connections go cold.  Now is the best time to stand out by extending a handshake, mailing a card, delivering a gift of holiday cheer or even hosting a festive get together.  Not only are people more receptive to rekindling connections, but they are also more likely to be turning their thoughts inward this time of year. As people begin to ring out the old and prepare for the new, they may also be priming themselves to be a future client.  Whether they are beginning to feel the hallowed halls of an empty nest or the cramped quarters of a growing family, many will be considering a change.


If your sphere is warm and your connections are strong you will be poised to be the one they ask for help come selling season.  Although the concept is simple, the execution can be daunting. Consider tools like SmartTargeting Sphere to identify those in your sphere most likely to sell come spring.




2. Double up on lead follow-up efforts

Your neighbors are more likely to get open house flyers and Just Listed announcements in the spring. When the market is hopping, your voice may be lost in the crowd … but when the market slows down, so does the average agent’s outreach efforts.


That’s why Portland, Oregon powerhouse agent Bev Blume ramps up her efforts during the quieter fall and winter season.


“I’ve found that by doubling up my follow-up and marketing efforts in the down season, the

impact is a lot more profound. Not only do I have time to send more thoughtful notes and

marketing pieces, my targets and prospects have the time to respond. Whether I’m restarting

an old dialogue or getting in touch for the first time, I’ve found that the lead-up to the holidays

is a great time to reach out and get a response.”


3. Support a local cause: Offer holiday gifts to top prospects

Do you know a local school selling holiday pies or wrapping paper or a Boy Scouts troop selling wreaths? Step up to be their best customer, then pass these holiday treats along to your top prospects. You can either host a live pick-up event or personally drop off the gift along with a hand-written note.


4. Hold a holiday light contest

Brighten up interest by holding a holiday light contest.  Most people will be putting up lights anyway so this can be very simple; drop off flyers, decide on a date to judge and present a gift to the winner. Neighbors love to see their work and achievements admired, so mentions and pictures on social media (with their permission, of course) will delight them and show what a great marketer you are.

predicitve analytics does the work

5. Let predictive analytics do the work

Whether you have time to burn or are still busy wrapping up your 2017 sales, it can still be tricky to determine which contacts are gearing up to sell. SmartZip’s predictive analytics solution offers tested, proven predictions on the most likely home sellers in your market area or sphere.  Put the analytics to work to help carefully design your holiday light contest map, gift giving list, holiday card distribution and overall marketing efforts to focus on those most likely to sell in the coming months.  Apply predictive analytics to your farm and your sphere to save steps, time, effort and help you engage with the right people at the time. New Year planning is right around the corner for you and your prospects.

Why not make it a great 2018 for you both!


Are ready to get a jump on your 2018 listings pipeline? Take a look at the predictions in your farm and sphere and Hear from agents using SmartTargeting


Re-Blogged 2 times:

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Real Estate Sales and Marketing

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Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I agree that the holidays can be a great time to prospect.

Nov 12, 2017 03:46 PM #1
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning,

Some great advice! I've found by following up with leads, prospects, the community more in December I've got a gangbusters January going! Market like you mean it all year is the key..no hibernation for me.

Jan 12, 2018 04:37 AM #2
Sharon Kowitz
Fonville Morisey-CRS-SRES-ABR-GRI-E-Pro-CREN Cary, NC - Cary, NC
Cary, NC Relocation Specialist ~ Buying or Selling

Good morning,

check on doubling up client base contact during down season

check on all other suggestions:O) thanks 

Jan 12, 2018 05:07 AM #3
Dusty Rhoton SRS, MRES, ABR, SRES, GRI
RE/MAX Fine Properties - Flagstaff, AZ
Flagstaff Real Estate

Great Simple Reminder!    I have found that your "sphere of influence" is like a lawn or garden.   You have to constantly water, tend, get rid of weeds, etc., and taking care of your garden of prospects and past clients is an excellent way to keep the referrals coming in!

Jan 12, 2018 05:41 AM #4
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

Being a giving force in the community is a sure way to increase lead generation. Soup kitchens, local charities, and the like are all excellent ways of serving the community. Thank you for sharing. 

Jan 12, 2018 08:28 AM #5
Delphine Nguyen
Baird & Warner - Northbrook, IL
Great article with lots of practical and personal tips. Thanks for sharing.
Jan 12, 2018 09:23 AM #6
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Good suggestions and a great way to network with your community as well.

Jan 12, 2018 09:50 AM #7
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Great post. I like the statement: It is a great way of looking at the seasonal contact.

 Warm up your sphere of influence.

Jan 13, 2018 07:06 AM #8
Robert Hicks
United Country River City Realty - Savannah, TN

Thanks for taking time to remind us. Always, always be marketing and working your sphere. Hope for you the very best in “18”.

Jan 13, 2018 08:21 AM #9
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Just came across your post, and appreciate your ideas. The larger font on the active
“-ings” was effective!

Jan 13, 2018 09:55 AM #10
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Adam,

Good ideas.

Jan 13, 2018 11:53 AM #11
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

All good ideas - winter is no time to curl up by the fire and nap.

Jan 13, 2018 12:20 PM #12
LaShonda Solomon
Atlanta Communities Real Estate Brokerage - Kennesaw, GA
Serving Cobb, Paulding, Douglas, Bartow Counties

Great ideas!  I wish I had read this a few months ago.  Nevertheless, the first three suggestions can be utilized throughout the year.  

Jan 13, 2018 12:52 PM #13
David Wright
Benchmark Realty, LLC - Brentwood, TN
Real Estate Refined

These are some great ideas and I like your timing for implementing these. 

Jan 14, 2018 01:13 PM #14
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great Reminders!  Thank you for sharing!  Wishing you a prosperous 2018!

Jan 14, 2018 03:56 PM #15
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