The Winner - The Loser - The Future

By
Real Estate Agent with GreatWest Realty DRE# 00827565

THE WINNER

For several years I have found several beneficial marketing tools that provided good business return, while at the same time cost little, and were a great deal of fun.  Each Halloween I created little Trick or Treat bags, filled with candy, and a Free Comparative Market Analysis Certificate.  Attached to each CMA certificate was my bio about my living in the neighborhood, being licensed since 1981, and my experience. 

However, as my neighborhood aged, the population of children ringing my door on Halloween reduced dramatically, because the inhabitants became older. But for a relatively few dollars, with absolutely no distribution or postage expense, there was a great deal of bang for the buck with my Halloween treat idea.

THE LOSER

I have spent money and time marketing to renters.  The return wasn’t as I had expected.  I suspect it may have had a great deal to do with trying this method in a depressed market -  A time when many renters were entrenched in getting back on their feet economically, after having lost jobs or homes.  I do believe similar forms of renter focused marketing may be more beneficial in our current market.  Folks tend to be in a healthier financial state; although a shortage of good homes in our present inventory may be a deterrent. A second form of marketing that I think is a real loser is paying for lead generation.  For a while I worked in cooperation with a builder.  The builder paid for a comprehensive list of leads, and had a gathering of about a dozen agents, including myself in a room dialing up those leads.  At the end of the day, hundreds of calls, and exhaustion of the list, there were only a handful of leads found to be viable.  The list was obviously very stale.  We found folks had bought the previous year, had moved out of the area or weren’t serious buyers (or sellers). The amount of disconnected phone numbers listed was staggering.

 

THE FUTURE

In more recent years, my best marketing dollars are spent writing and creating newsletters to distribute to past clients and friends.  I also send out calendars for the upcoming year during the Christmas holidays.  There are several companies which produce calendars as part of a holiday greeting card.  I prefer these because it allows me to also send a greeting during an important part of the year.  I also find it beneficial to put materials into people’s hands, which they likely will hold onto for a time.  It puts a smile to my face when I visit homes and I see my calendars attached to a kitchen refrigerator, or other visible places around the home.   I know each time my calendars are viewed, my name and contact information is also there. 

After 36 years as a Realtor, I tend to not beat the bushes with marketing as I have in the bygone years.  But, I still enjoy working with past clients and friends.



 

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Rainmaker
554,077
Carla Freund
Keller Williams Preferred Realty - Apex, NC
Raleigh - Cary Triangle Real Estate 919-602-8489

Myrl, this is great marketing information. I've found similar results!

Feb 06, 2018 05:17 AM #17
Rainmaker
2,968,825
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Myrl. This is telling but not really surprising. You now have a book of business to rely on. Go get em'........

Feb 06, 2018 07:16 AM #18
Rainmaker
1,981,241
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

For you, Myrl, I think if you just concentrate on your sphere and past clients you'll put enough on the table to take a vacation or two to Hawaii and maybe come visit me. :)

Feb 06, 2018 07:03 PM #19
Ambassador
2,191,297
Robert Vegas Bob Swetz
Realty ONE Group - Las Vegas, NV
Las Vegas Henderson Homes for Sale

Hello Myrl,

I agree with the other comments, great post and marketing ideas ;o)

Feb 06, 2018 07:32 PM #20
Rainmaker
1,082,417
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire

Myrl

As always, you are filled with great advice which you totally share. thanks for doing so and cheers cvc

Feb 08, 2018 08:44 AM #21
Rainmaker
1,957,732
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Nice job! I enjoyed reading about your marketing experience....good and bad! I really like the calendar card!

Feb 08, 2018 11:26 AM #22
Ambassador
3,632,221
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

You are smart to stick with what works and what attracts and nurtures the clientele you want to serve.

Feb 08, 2018 05:43 PM #23
Rainmaker
1,397,684
Yolanda Cordova-Gilbert
Sitterle Homes - Richmond, TX
Sitterle Homes

Myrl,

 Just stopped by to see if you had posted anything new as I always enjoy your blogs! Have a great weekend!

Feb 09, 2018 09:48 AM #25
Rainmaker
4,558,252
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much, Myrl, for sharing some of your marketing experience.

Feb 10, 2018 06:38 AM #26
Rainmaker
1,082,417
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire

Myrl

Had to reread this. It helps me think about what I should be doing. cheers cvc

Feb 10, 2018 06:46 PM #27
Ambassador
407,208
Emily Medvec Qualifying Broker
Hello Realty Partners - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Thank you for sharing your experience and marketing results. Technology has changed us and real estate and it is useful to evaluate what works best. Your posts Myrl Jeffcoat always have good advice.

Feb 11, 2018 04:39 AM #28
Ambassador
2,484,864
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

LOVE your calendar and the idea of keeping in touch with newsletters, Myrl. To me, that is one of the best uses of my time and money too!

Hope you have a wonderful week!

Feb 11, 2018 03:54 PM #29
Ambassador
2,675,647
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I have never had a magnetic calendar stuck to my computer screen before. What a great idea Myrl Jeffcoat 

Feb 12, 2018 01:24 PM #30
Rainmaker
1,367,409
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Myrl Jeffcoat, I tried reaching out to renters as well, for an entire year combined with First Time Home Buyer seminars, waste of money for me. I don't try to reach to first time home buyers any longer. Calendars and newsletters are great ideas.

Feb 15, 2018 06:46 AM #31
Rainmaker
654,491
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Some good ideas here, not a great believerin calendars myself as I have seen so many at listings, and the listing agent is not the person depicted on the calendar. But if it works for you, then leverage it. 

Feb 17, 2018 05:58 AM #32
Rainmaker
2,555,028
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

The more I am reading what works and does not work, I am about to cancel my renter post probram also.  Thanks for your imput.

 

Feb 17, 2018 10:19 AM #33
Rainmaker
2,329,951
Rebecca Gaujot, Realtor®
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

We are going to start doing newsletters to different communities here. As far as alendars, seems every office is doing that and we are trying to think of some thing different.

Feb 17, 2018 05:35 PM #34
Rainmaker
561,329
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Excellent post, Myrl, - Winner-Loser-Future.  Always newsworthy when an established, professional Realtor shares.  I really like your Halloween treat idea and how the calendars are successful for you. Your post perhaps started turning the idea and creative wheels in many of our weary brains ..... cranking again.  Hahaha....

Feb 18, 2018 12:15 AM #35
Rainmaker
1,354,331
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

Mryl, it's always great when experienced agents share their good, bad and ugly experiences. You saved a bunch of curious agents a lot of time and money.

Feb 18, 2018 08:57 AM #36
Ambassador
2,675,647
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

We all try to escape our comfort zone from time to time Myrl Jeffcoat. Thank you for sharing your 

Mar 17, 2018 08:47 PM #37
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Rainmaker
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Myrl Jeffcoat

Greater Sacramento Real Estate Agent
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