What's Your Best Source for Lead Generation?

Real Estate Agent with Resident Realty FA.100079118

Having experience as a REALTOR® in 3 different US markets as well as having sold real estate in the United Kingdom over the past decade, I ave heard just about everything so far as what agents should (or need to) be doing for lead generation.

I am curious what methods my fellow ActiveRainers find effective, and what lead gen activities they find useless. If you don't mind, take a moment and share your experiences and what methods work/don't work for you.

What lead generation activities do you find particularly productive?

  • Cold Calling
  • Door Knocking
  • Expireds
  • FSBOs
  • Social Media
  • Direct Mail

Which Social Media platforms do you find particularly productive?

  • Facebook
  • Twitter
  • LinkedIn
  • NextDoor
  • Instagram

What percentage of effort do you put in each one of them and what sort of return have you experienced with each one? Also what others do you use effectively that are not on that list?

Thank you in advance for sharing your thoughts and expertise!


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Gary & Melynda Wolter (CRS) 480-269-1164
ProSmart Realty - Mesa, AZ
Reliable, Premier Personal Service since 2001

This is our second run as we were in IOWA for 13 years selling and now in the East Valley in Phoenix for the last 4. Networking has been big, as we are relationship orientated and get referrals this way too. FB is pretty good for us an door knocking. We dont like cold calling but do it some with ok results.

Jun 06, 2018 12:41 PM #1
Jill Watts
Realty Pro, Inc. - Vancouver, WA
A Luxury Experience at Every Price Point!

I was with another brokerage for seven years and felt the push was for us to "call, call, call." I came to Realty Pro in Vancouver and it is totally different!! I have learned so much about how to make my life/career more about relationships-from listing appointment through closings. Such things as a small gift on the first listing appointment, being mindful of their family if they are having a birthday or the passing of a relative.  The other great thing Realty Pro does is they provide 5 events per year so that we can CALL our clients and invite them to participate in the event!!! (A reason to call!) 


Jun 06, 2018 03:03 PM #2
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Kevin Ray

REALTOR & U.K. Real Estate Consultant
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