Are you ready for warmer weather and sunshine? A lot of us CAN’T WAIT! (Florida, California, and the Southwest, you just hush now.)
One of the best things about spring as a Realtor® is that it’s the beginning of money-making season! You want to be positioned to take full advantage of it, so be sure you get these key marketing strategies ready.
Get Ready for Pop Bys
Warmer weather means it’s finally sensible to spend time physically walking around your target neighborhoods. You can door knock and pass out goodie bags, hang out and meet folks in the park, and much more.
Take advantage of the chance to meet your potential clients face-to-face. You can even use fun pop-by ideas taking advantage of spring themes, like flower seeds and fruit juice.
Whether you’re directly asking for business, requesting referrals, or both, don’t forget to include your business card and contact information!
Spring Clean Your Contact List
Whether you have a mailing list, and email list, or both, spring is a great time to clean them out before the big marketing pushes begin. Make sure everyone’s contact information is up to date, and remove anyone who has made it clear they don’t want to hear from you.
You might want to order an updated mailing list for your farm, make plans to use Every Door Direct Mail®, and even freshen up your website with new content.
While you’re working on this freshening up, why not refresh your listing presentation as well? You can update your statistics and add new graphics and talking points.
Make a Calendar of Community Events
Finally, take a look at the upcoming events in your community, especially those that are close to your farm neighborhood. What can you do to make your presence known there?
Decide on a handful to attend and consider sponsoring, donating, or simply making a point of meeting new people. Anything you can do to help your community and boost your business is a win-win!
Make sure that the events you schedule on your calendar fit within your work schedule and your daily life. You don’t want to overextend yourself or hurt other areas of your business. You also don’t want to flake on an event you agreed to sponsor!
Get Your Spring Postcards Ready
You’ve been sending postcards to your farm every month this year riiiight?
Ok, if you haven’t, spring is the perfect time to start. Grab your spring postcard mix and commit to mailing them out. Mark down when you need to have the addressed, what day you will take them to the post office, and when you expect them to arrive.
From there you can follow up with an in-person visit, asking if they saw your postcard and if they had any questions. It’s a natural conversation starter!
If you hate buying postcards because you can never seem to mail them on time, don’t worry. Let us help – we can arrange to mail postcards you order from us on time, every time. We want your marketing to succeed!
Are you ready for spring? So are we! Make sure your marketing is too!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.
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