Spellleeng is impurtent!

Real Estate Agent with Jameson Sotheby's International Realty

I've spent a lot of time, recently, perusing online real estate sites.

Lots of Realtors put a great deal of effort into their online presence.  I'm a stickler for spelling. Grammar is not my strong suit, but spelling?  I'm hyper-critical.  It's difficult for me to hold my digital tongue and not correct people.

But I have to tell you, when I see you advertising your affiliation as a Realtor with Caldwell Bunker (yes, I've actually seen that), or working for ReMarks, or the Real Estate Institude.... well, it makes me wonder whether you actually know where you work.

I would not be likely, as a consumer, to hire a Realator who worked for Centary 21.  C'mon, if you can't get the name of the company you represent right... why would I assume you'd get any of my information correct.

- heavy sigh -

Posted by

 ALAN MAY, Realtor®   
Specializing in Evanston Real Estate and North Shore Real Estate

Jameson Sotheby's International Realty, 2934 Central Street, Evanston, IL 60201
Office: 847.869.7300      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois



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Beth Paterson
Reverse Mortgages SIDAC, LLC, NMLS #1790592 - Saint Paul, MN
CRMP, NMLS #342859

Great and important post, Alan! Our profiles, posts, etc. represent who we are...hopefully as a professional who pays attention to details. I'm terrible at spelling, always have been. As a child without all the tech tools we have now there was a dictionary. Now there is spell check. Both for which I'm grateful. It drives me crazy to see spelling errors!

Sep 27, 2019 07:49 AM #17
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

hilarious.  excellent points.  almost excusable in fast emails and texts, but not on webs.  thank you.

Sep 27, 2019 07:52 AM #18
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

We all make mistakes, but your company name should be correct. Take that extra minute to check the essentials. Now, I have to also admit, I recenlty put together a contract for a charity I am helping with an event. At least 5 or 6 of us looked it over and proofread it. We printed them up and then noticed one of the dates was wrong, some times were wrong.Long Sigh!!!! It happens to the best of us.

Sep 27, 2019 12:36 PM #19
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

I tend to be somewhat fanatical myself so I applaud your post on, at least, trying to get things right.

Sep 27, 2019 01:13 PM #20
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Alan, deep sigh is right how I feel in situations like that ... Maybe they can draw better than write ...

Sep 27, 2019 02:00 PM #21
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Oh Alan May - as others have said, mistakes do happen, but it's extremely important to present ourselves as educated and professional. Sloppy spelling is a red flag to me.  I see so many problems in the RMLS details about properties. It would tick me off if a listing agent did that with my property. Now, as for the discussion on breaks, and brakes. I got where you were going with that one, don't think she did. 

Sep 27, 2019 02:23 PM #22
Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Alan May ,

 Really that bothers you ?? Of course it does..you can't help but sigh and cover your eyes because you feel sorry (not really) for that agent who takes so little time to proof read and can't even spell their companies name right!

Sep 27, 2019 04:45 PM #23
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Alan, I do a lot of head shaking with some of the wording agents use on our contracts, and of the course spelling and using the wrong words like there/their.


Sep 27, 2019 07:47 PM #24
Robin Wells
WellSwept Chimneys - Victoria Harbour, ON
Giving Peace Of Mind One Chimney At A Time

Thanks for post.  And spelling is SO important and there are many who seem to be unable to do it well.  It seems that today neither spelling or grammar matter any longer in schools as far too many simply do not know either.  Sad but seems to be reality.

Sep 28, 2019 03:21 AM #25
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Spelling is interesting in and of itself. We have all agreed as a whole how we wield words. Even if the meaning is more important misspelling can take-away

Sep 28, 2019 06:03 AM #26
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

The errors make me cringe, Alan May ... and my assessment is much the same as yours too.  It all speaks to credibility and level of professionalism, in my eyes ...

Purrrrrfectly said!



Sep 28, 2019 08:06 AM #27
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

I am a spelling Nazi!!!

Lots of Realtors put a great deal of effort into their online presence.  I'm a stickler for spelling. Grammar is not my strong suit, but spelling?  I'm hyper-critical.  It's difficult for me to hold my digital tongue and not correct people

Sep 28, 2019 02:06 PM #28
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Alan, I'll see a really funny or poignant meme now and then and it has a spelling or grammar mistake in it. I can't use it. It makes me crazy, and ironically, my wife is the grammar Nazi in our family. She's rubbing off on me.

Sep 28, 2019 08:22 PM #29
Adam Feinberg
NYC Condo, Co-op, and Townhouse specialist

Before I became an agent, there was an agent in my own building, selling his own apartment, that had spelling errors such as "Stainless Steal Appliances" and that every floor in the building has a "Trash Shoot" (chute).  Oy vey!

Sep 28, 2019 11:40 PM #30
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Alan May,

First, I want to say, I figured out exactly your point of the post about making sure your brokerage is spelled correctly.  

Whether or not the other poster meant it to be funny or not. It was funny, in the sense that she was super-hyper-critical of you by doubling down and telling you to use grace and leniency.  

I couldn't get past hyper-critical and hypercritical comment. I had to look it up! I found an interesting article from Professor Paul Brians of Washington State University. As you know, both pronunciations are correct. 

The article or post reference is called "Non-errors (Those usages people keep telling you are wrong but which are actually standard in English.) " I googled "Is hyper-critical a correct spelling?" 

BTW - I use an app called Grammarly.  It is so good (but not perfect) that I subscribed to the paid version. Interestingly enough, split infinitives was a huge problem for me. I was not using the hyphen when I should have been using it. Grammarly has really helped me with this.

Sep 29, 2019 06:22 AM #31
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Alan,
I admit that I DO judge people and their professionalism based on both spelling and grammar.  It tells me a lot about their attention to details and pride, or lack thereof, in everything they do.  I also judge people on the words they use. Social media is full of inappropriate language. If I were still an employer I would NEVER hire those people.

I saw a post on FB the other day about a woman ragging on the fact she could not find a job. She used some vulgar words. I checked her FB profile and more of the same. And, she wonders why she doesn't get a job. Employers these days are checking social media.

Sep 29, 2019 09:52 AM #32
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Sheri Sperry - MCNE® - thanks for posting the professor's article about common errors - I'm so exacting on spelling and grammar that I actually like reading that stuff!

Alan - spelling errors, particularly of one's own firm or some other thing that they should know, display carelessness. We can only imagine how many other errors are made (spelling or otherwise)  that could end up having a contract get canceled or a person sued.

The devil is in the details.


Sep 29, 2019 11:55 AM #33
Susan McCall - - Compass Realty Solutions
Compass Realty Solutions - Portland, OR
Listing and Buyer's Agent

Alan May I loved your respunchs the beast of awl. It relly is herd to speel the wurds the rung whey.

Sep 29, 2019 06:44 PM #34
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

I was always good at spelling and it is also a pet peeve of mine! I just don't like seeing anything misspelled. I guess it is a perfectionistic part of me.

Sep 30, 2019 04:53 PM #35
Krystin Mitchell, CPA CFE
KLSM CPA Firm, PLLC - Houston, TX
Strategic Accounting & Tax Solutions

Hi Alan,

I definitely agree with you on marketing misspelling. I'm also a stickler for spelling and find myself always proofreading everything I write before I'm satisfied with sending it!

Oct 01, 2019 11:38 AM #36
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