Are you fresh or do you stink like a stale pair of old crusty socks?
Do you really give top class service to your clients Mr., & Mrs. Seller?
I showed 10 homes today, all in the $700,000 to $800,000 price range in lovely Ellicott City Maryland. All the homes were less than 15 years old.
First I have in hand all of the MLS print outs. 2 homes do not have a main picture: 1 was listed in May and one was listed last Monday. (Today is Sunday)
1 home had a lead picture but the only comment was "Nice House- don't let the cats out" This was the public remarks as well as agent remarks.
Out of the 10 homes we viewed 3 showed very well- Nicely staged & neat and tidy.
3 out of 10 had flyers either outside of the home or inside and only one of those three looked like they had taken more than 5 minutes to put together.
2 had an empty flyer box attached to the sign.
1 had a sign with spray painting all over it and another had a sign with the name rider hanging off.
None of these homes were short sales or foreclosures, but one was so dirty with a pungent odor that my clients did not make it past the foyer.
2 had carpets that were long past their prime with stains and folds.
The home my clients fell in love with was the least compatible to what they had conveyed as their desires- but they fell in love with the presentation.
The front yard was immaculate- not too fancy, but freshly mulched and with summer flowers, the front door sparkled and was recently painted.
Stepping inside was a delight- soft music, well lit and incredibly clean. On the dining room table was a plate of home made cookies with a note from the agent welcoming us to the home. A very elegant full color flyer was placed at different locations throughout the house. A binder had been compiled by the listing agent of not only pictures of the house in different seasons but of all the amenities available in the area. There were school reports available and menus from local eateries. Obviously someone had taken the time to actually market the home to potential buyers. My clients decided that if someone made the effort to sell their home, then they obviously cared about the home while they lived in it.
How far do you go in this tough market to stand out from the crowd?
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