TikTok: What You Need to Know Before Diving In

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To find marketing success on TikTok, you need to understand a few things first.

  • Know Your Audience – TikTok currently has more than 800 million worldwide users. It continues to grow by leaps and bounds. If you market to a younger demographic, this could be a platform for you to consider.
  • Understanding the TikTok Platform – Before jumping in, take a look at the most popular videos. Understand why users are attracted to them. Know how to properly interact with other users. TikTok is all about fun and entertainment and is no place for pushy sales messages. You need to be creative in the way you get your message across.
  • Make Your Content Fun to Watch – If you’re going to use TikTok in your marketing efforts, you need to get your message across in a fun way. REALTORS® are showcasing their products and services on TikTok. Check out at ashleythelasvegasrealtor. Ashley has 33,800 followers and 1.2 million likes.
  • Hashtag Challenges – Many brands and organizations have had a lot of success with hashtag challenges. You create a branded hashtag and then use this to promote a challenge where users participate by creating their own videos using your hashtag.
  • Use Influencers – Do you know an influencer? Reach out to them and ask them to showcase your products and services to their audience.
  • TikTok Ads – There are four types of ads in TikTok’s ad program. Use these ads strategically to reach out to many users. There are targeting options to narrow down your audience. Since TikTok ads are fairly new, time will tell how effective they are in your target market.

TikTok isn’t for everyone. However, it has been used successfully by many users to promote their businesses. If you think your demographic would respond favorably to TikTok, give it a try. It could be fun and profitable.

Comments (5)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Pam and great blog and something that I know nothing about so great you blog about it.   Can I reblog this sometime.'



Sep 24, 2020 12:27 PM
Pamela Cendejas

Will Hamm - I'm learning about TikTok just like everyone else. If you have the right personality for it and it fits within your demographic, it could be a good marketing tool.

Please feel free to reblog any of my posts. 

Sep 25, 2020 09:49 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Not for me, but I watched Ashley, she is very creative and fun, can see why she has a following.

Sep 24, 2020 01:27 PM
Pamela Cendejas

Nick Vandekar, 610-203-4543 - I admire outgoing people who are able to "put it out there". I'm with you, though. Not for me.

Sep 25, 2020 09:49 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Pamela Cendejas - I don't think this one is for me but the information here told me some things I didn't know.

Sep 25, 2020 03:18 AM
Pamela Cendejas

Grant Schneider - It was fun researching TikTok. I, too, was a little in the dark about how it could help with marketing.

Sep 25, 2020 09:50 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’ve had some fun with it but you have to know that the medium can become the message and you only have a short time to really get a lot of attention

Oct 08, 2020 10:10 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Grant Schneider From what she saying I’m really considering finding influencers to help me out I’ll see what happens from there.

Oct 08, 2020 10:11 PM