"What if I don't like it?"

By
Home Stager with Home Star Staging

This content was previously written [and featured] in 2008 but the topic came up in a FB group. I edited the content to reflect my new logo and it's come back up as "new" on the AR blogs...don't know how it happened but the content still holds true today, even 5 years later! Enjoy!

Hum.

That question, referring to the furniture and decor proposed for use in a vacant property, was posed to me this week by a client who has never worked with a home stager before. Although I've never been asked this question directly before, I could relate. I'm sure others have thought to ask me the very same thing just maybe didn't feel comfortable enough to ask out loud.

There are many sellers in this same predicament and some are nervous.

Home staging is an investment and it's not a small one when we're talking vacant property staging.

How many home sellers HAVE actually worked with a home stager is an interesting question.

My answer would be, "many more in the future", but I don't know if the market is even close to being saturated by examples, I'd say we still have a long way to go.

But, we're making great progress.

How we conduct ourselves, our businesses and our practices is being watched, questioned and judged whether we like it or not.

And rightly so.

Home Staging is currently an unregulated industry but a much needed one at that. The public is listening and is understanding the value our service brings to the home selling table.MS clips online Make sure what you're serving is the right stuff.

Although this client says they "trust me", they were not sure about the choices I would make for furnishing their vacant home. Naturally they wanted answers.

I did not take this personally.

After all, it is still their home, once occupied by their family and adorned with their furnishings and decor. Although it is now vacant, it continues to hold memories and attachments for them.

I was prepared.

My answer to this question was honest and simply this;

"It is quite possible you may not like the choice of furniture and decor I've selected specifically for your home, however it really has nothing to do with whether it suits your specific style or taste. Home staging aims to appeal to a number of different buyer's tastes with furniture and decor that compliments your home's layout, style, detail and color palette."

I then went on to send a link to the furniture collections I'll be using and suggested they go see them for themselves prior to making the commitment.

Their vacant property staging is schedule for the end of this coming week.

Since I utilize the services of national rental furniture companies such as CORT and Brook Furniture Rental, I am assured that the collections these companies keep stay with the trends, whether transitional, contemporary or traditional and I base my choices on the homes themselves, the color palettes and architectural influences. 

I want the home to sell, not the furniture, but I want the furniture to blend and compliment, not contradict the style of the house.

It's a pretty basic and simple formula but it does take a keen eye and experience to know just how to stage a property properly.

Note: For home stagers considering branching off into this area, I'd like to say this; 

Know your limits before making the leap to vacant property staging. From price points to the inventory you keep it is not for the faint of heart. Your work represents not only your company but an industry and standards as well.

Even still for the most seasoned of home stagers, quite possibly your individual clients may not "like it" when all is said and done but then again, we're working to attract a broad range of buyers, not just one.

Sellers, I'm OK if you personally don't like it. It sometimes comes with the territory.

*****************************************************

 

 

Home Star Staging is the best home staging company located in Plano, TX and has been serving the North Texas Real Estate Market since 2006.

  • Pre-list home staging property consultations
  • Post list "trouble shooting" property consultations - no matter how long a home has been on the market there are always ways to improve the chance of sale
  • Owner occupied property staging (utilizing owner supplied furniture & accessories or including some of our own inventory)
  • Vacant & investment property staging (Full and partial rental furniture packages, accessories and staging services)
  • Is your office interested in hosting a home staging class or presentation? Just ask!
  • Contact Karen at 496-964-0516 or Karen@homestarstaging.com Interested in starting your own Home Staging Business in Texas, OK or North West LA? I can help! Click the link below in the Staging & Redesign Box!

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Posted by

Home Staging Dallas - Karen Otto

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Topic:
Home Selling
Location:
Texas Collin County
Groups:
Realtors®
Stage It Forward...
Collin County, TX Real Estate Professionals
Real World Home Staging for Newbies
Tags:
selling
staging
home
vacant
homestaging
homes
plano home staging
what if i dont like the staging

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Rainmaker
212,534
Terrylynn Fisher
Dudum Real Estate Group - BuyStageSell.com - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc.

Contract clause coming - "There will be no changes or refunds for artistic differences"...After all you are the expert they have paid to come in and give your expertise, they should take it?  Would you tell your CPA how to do your taxes or your doctor how to treat you?  Your florist how to arrange the flowers??  Well some would, but what's the point of hiring an expert then?  As always Karen, good post.

Aug 19, 2008 12:58 PM #44
Rainmaker
305,778
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Great story and example Heather!

Thank you Terrylynn, I agree about your points with other service professionals, they are hiring us afterall  for our expertise.

Aug 19, 2008 02:09 PM #45
Rainer
329,094
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine

Home staging is now the way to sell a home & the wave of the future. It could be a big boom for Real Estate & I think time will tell it to be an important vehicle in selling real estate.

May 15, 2013 11:32 AM #46
Rainmaker
241,515
Barb Fischer
Big Block Realty - La Mesa, CA
San Diego and La Mesa Real Estate

Even though people may not like a particular style, I think we all innately understand good design. Can't please everyone all of the time!

May 15, 2013 11:33 AM #47
Rainmaker
305,778
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Updated my logo today, but the content still holds very valid!

May 15, 2013 11:34 AM #48
Rainmaker
305,778
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Hi Jimmy, I AGREE! just updated this post as it was written in 2008 - and staging has certainly increased in presence in this real estate market thankfully!

 

It's not about 1 person when selling but many Barb, you're right, we can't please everyone!

May 15, 2013 11:39 AM #49
Rainmaker
260,898
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Excellent post and I truly found it to hold some great responses to questions raised! 

May 15, 2013 12:00 PM #50
Rainmaker
305,778
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Thank you for reading Connie, it's an old post but content is still very relevant!

May 15, 2013 12:04 PM #51
Rainmaker
1,317,701
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Staging is an important compliment to selling a home.  It often is difficult for buyer to visualize how things will look in a vacant home.  I think so long as the stagger does not "cover up" things, it is a great way to enhance the chances of a property selling more quickly and for an attractive price.

May 15, 2013 12:21 PM #52
Rainmaker
1,773,864
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

A very good response! I think that Cort and Brook are definitely the way to go - I am uncomfortable with stagers who own their furniture and insist on using the same furniture in every house. 

May 15, 2013 01:17 PM #53
Rainmaker
305,778
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

NEVER cover up flaws or defects Joan! I look to remove objections to flow issues, floor and space planning to help a buyer see how their things will work.

I keep accessory inventory only for that very reason Lisa, I don't want to be a furniture rental company and if a client cannot afford to work with me using rental furniture resouces such as those, then they are not my client.

May 15, 2013 01:20 PM #54
Rainmaker
821,368
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Karen ~ excellent post and still holds true 5 years after the original version!   It's not unheard of for sellers to ask what we might stage with.  My response is along the lines that the furnishings we select will complement the home's best features, allow each room to look as spacious as possible, and appeal to today's buyers with a coordinated color palette.  Once they hear that, they usually feel reassured that we'll do a good  great job :-)

May 15, 2013 03:11 PM #55
Rainmaker
999,323
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Wow - lots of comments.  You definitely hit the nail on the head here.  It isn't about the seller's and their taste at all, but how best to promote the home to a variety of buyers.  Great blog and well deserved feature.  Congrats and best of luck!

May 15, 2013 03:33 PM #56
Rainmaker
2,531,870
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The business we are in is subjective more often than not on many of the subjects that may arise...However the solid rule of people buy from people first still holds first position...If someone likes you, your product or service is like too so sayeth the rule

May 15, 2013 11:30 PM #57
Rainmaker
342,759
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

Hi Karen - I'm starting another vacant staging job this afternoon, and the client did have the same question.  I've been staging since 2007, and I'm used to the question, but the right answer (your's) always works!  And...your first point about staging not being the norm in many areas - still so true today!  We'll have to see what it's like in another five years!

May 16, 2013 12:25 AM #58
Ambassador
1,551,795
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I can understand this question if they are still living in the home and you are going to add or subtract, but in a vacant home? It really shouldn't matter to a serious seller, IMO

May 16, 2013 03:15 AM #59
Rainmaker
986,118
Will Nesbitt
Nesbitt Realty at Condo Alexandria - Alexandria, VA
Nesbitt Realty is a family-run brokerage.

Contact Karen Otto for all your Plano TX real estate needs (469) 964-0516. Keep up the good work!

May 20, 2013 07:40 AM #60
Rainer
253,759
Anna Dovger
Add Value Home Staging LLC, 281-704-6607 - The Woodlands, TX
Home Staging -The Woodlands, TX

Karen, this is such a great post and I'm glad you brought it back...and I love the comments.

May 20, 2013 11:46 AM #61
Rainmaker
444,206
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

It is completely fascinating that this came up as new when you edited your logo.... hmmmm.... 

May 21, 2013 09:32 AM #62
Rainmaker
212,534
Terrylynn Fisher
Dudum Real Estate Group - BuyStageSell.com - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc.

Karen, always valuable posts full of wisdom.  I liked reading this again, it's good information for people to understand when you are moving on, it's no longer about you. 

Sep 19, 2013 02:07 AM #63
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Karen Otto

Plano Home Staging, Dallas Home Staging, www.homes
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