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When Sacramento Had An Old Fashioned Roller Coaster

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Real Estate Agent

Oak Park Roller Coaster
Many Sacramento natives may not know that we had an old fashioned roller coaster in a thriving place called Joyland, in the beginning years of the 1900s.  Where was Joyland, you wonder?  It was in the heart of Oak Park, in the area known as McClatchy Park today.  35th Street between 4th and 5th Avenue was a bustling oasis from downtown Sacramento. 

 Oak Park Scene - Sacramento

In addition to the roller coaster, there was also a miniature railroad that had a scenic ride through the park.  The park also had a stage which hosted free vaudeville shows.

Within the two-block area of 35th street between 5thAvenue and Broadway, there were two theatres - "The California Theatre" which burned down in the late 1950s.  The Oak Park post office sits on that ground today; and "The Oak Park Theatre" which was given a new façade during the 1950s, and renamed "The Guild."

California Theater - Oak Park

Oak Park Theater - Sacramento

Posted by

Myrl Jeffcoat ActiveRain Signature
  

Comments(22)

Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

It's so interesting to discover things about our neighborhood history.  Those old pictures are fun to look at.

Oct 22, 2008 06:58 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Oak Park was once the jewel of Sacramento. It still has some of the most beautiful homes in Sacramento. I volunteered for a while on the Building Unity in Oak Park committee, hoping to resurrect and protect the neighborhood, and I stay in touch with the neighborhood activists and organizations. Progress is happening in Oak Park. There's new construction and a renewed feeling of camaraderie among the neighbors. I love these old photos and stories, Myrl.

elizabeth weintraub sacramento real estate agent in land park

Oct 23, 2008 06:58 AM
Anonymous
J.C. Lewis

Hi Myrl,

Doing a bit of Oak Park memory searching and ran onto your site. Since no postings, for a year, it may be down?  But I will give it a shot.

Thought I would return a bit of info.  I grew up in Oak Park thru the 1940-50s era. It was a wonderful little community then. A little city within Sacramento, meaning it had just about every type store you would need. At that time we lived right across the street from the library, (on 34th). Right next door was one of several neighborhood bar-saloons name of 'Riley's.  End of line streetcars within the entrance of McClatchy Park.  I would have liked to have seen it when it was Joyland.

The Oak Park Theatre was not a beauty as California, but they always had a great matinee for the kids.  Price at that time was .10 and California was .14 cents.  Oak Park was owned-managed many years by a Mr. Cy Graves and family.  To note: you did not have to pay extra for the 'Bat' that would take a flight around the screen and auditorium almost nightly.

In my early teens I started working at the California as 'poster changer' etc.  Became the youngest asst. mgr. at 16.  Sad to say, I, with many locals, stood outside and watched it burn down in 1956...and the firehouse was less than 2 blocks away.  After military I spent another 30 years in theatre management, owing it all to the California 

I can still remember most the stores that covered both sides of 35th St., the wonderful 4th July parades and all the activities in McClatchy Park: ie: Swimming pool; 3 baseball fields; Horseshoe pit; Playground; Outdoor amphi-theatre; Tennis court and a clubhouse for folks to play cards, checkers-chess etc.

It was a great place for a kid to grow up.  Jim

Apr 26, 2009 09:07 AM
#5
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Jim - I grew up in Oak Park in the precise same era you did, and remember the same things you do about the theaters.  I spent nearly every Saturday and Sunday at the California Theater, because they changed the venues on Saturday night.  For 14 cents each day, we saw 2 new release movies.  That was an unbelievable price when you come to think of it. 

I was in the California Theater the night it burned down, but had left for home a little before the fire actually broke out.  The movie playing was "Boy On A Dolphin."  I remember it like it was yesterday.  While we were in the theater that evening, a black and white kitten crawled up through the floor near our seats, and a friend of mine took it home, named it Spooky, and it became the household pet.

Nearly every Summer day was spent at the McClatchy Pool, where you could get in for 5 cents.  I think they raised it to 10 cents at one point while I was growing up, but don't remember for certain.  The house I lived in was on Bret Harte Court, between 4th and 5th avenue, bordered by Broadway and 36th street. 

I don't remember Riley's, but do remember Steen's Corner, and the Irish Tavern across the street from McClatchy Library.

And you are so right, Oak Park in the 1940s and 1950s was a great place for a kid to grow up in.

Thanks for adding your memories Jim, it's greatly appreciated!

Apr 26, 2009 09:41 AM
Anonymous
Jim

Myrl - Wow! What are the odds?  I could well have 'sold' you some popcorn at the theatre, or 'splashed' you with a cannonball in the pool.  We certainly have our memory, must really have been 'good times' for us both.

It was in fact 'Boy On a Dolphin' playing...funny cause when I mention it in casual talk...one of the 'promo lines' on the poster was 'Sophia Loren makes the screen sizzle', so I always say she was responsible for the fire.  The cat item: they got in all the time. Under the floor, (with wire mesh covers) was a cleanout area for loose and trapped trash. Cats and Mice felt at home.  The fire actually started in the balconey loge section. Someone dropped a cigarette and it fell into the cleanout space.  That night was my day off and a co-worker, (Lester Prest) and me were driving back to the area when we both 'joked' about seeing all the smoke and flame in the distance, saying "well, looks like the theatre is on fire and we are out of a job". Sad but true!

Speaking of cat 'spooky' Very spooky stuff here.  You have the bar name correct, it was in fact 'The Irish Tavern', above that was Riley's.  I also remember quite well Steen's Corner.

I attended American Legion elementary and Stanford Jr High and then McClatchy. 

Since I am doing very little today, thought I would send this back.  Please do not think I need a reply, but whenever you have time, it would be great to hear more of our same memory about the area and names as we recall. 

Continued success in your profession.  Jim

Apr 26, 2009 12:22 PM
#7
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Well, I also attended American Legion Elementary, then went on to Stanford (which also burned down), and then went on to Sacramento High.  About the Irish Tavern.  I didn't recall Riley's upstairs, but do know there were some apartments up there, and when a brother of mine married, he moved into one of them for awhile.

Jim, were you in any way related to Mike Lewis?  I went to school with him.

Apr 26, 2009 01:04 PM
Anonymous
Jim

Myrl - Wait a minute...we both attended theatre and Stanford, and they 'both' burned down...is this some sort of pattern? 

I was a bit 'unclear' when I mentioned Riley's...what I meant to say was that the sign on the building read as Riley's Irish Tavern, (Riley name being on top of sign).  But yes, apts were above also. The house we rented was owned by Mrs Riley as well.

No, I was not related to a Mike Lewis and do not remember him during my run of the park or school.  I probably have some years on you, they finally got tired of me at American Legion and bounced me up to Stanford.  Would have been around '47-48.

Have not checked map yet, but wasn't Bret Harte Ct a fairly "short" block from 36th to Broadway? Almost adjacent to a Signal Gas on Broadway?  My Grandmom and Aunt lived in a boarding house right around the corner on 5th ave - 35th, right across st from park and American Legion building.  The house was next to alley that ran behind theatre.  The corner of 35th was a little grocery, (with a great soda fountain.  A Mr. Palladay owned it, (he had lost a arm) he later bought and ran a 5 & dime on the corner 'kiddie-wompous' across from Arata Bros market...ring any bells?

If you are still up for it, I will throw you some more names and store placement.  I am trying to put it back together and your help and knowledge is tremendous.  As before, only if your time permits. Thanks again, Jim

Apr 28, 2009 09:55 AM
#9
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Jim - That is quite a coicidence about the fires at the California and at Stanford. 

I certainly do remember Mr. Palladays Market across from the park.  And especially that you could buy a Suicide for 11 cents.  For other readers, a Suicide, was when they put a squirt of every flavor available on the soda fountain, and made a drink out of it.  I also remember the variety store kitty corner from Arata Brothers.  And you may have answered a burning question I have had in later years.  I thought both the variety store and the market were both called Palladay's.  I know the market was, but it didn't seem that the variety store was.  So perhaps I'm just remembering that Palladay owned it. 

Do you remember Lyon and Darwin Hardware across kitty corner from Steen's Corner at 4th Avenue and 35th Street?  There would have also been King's Candy - in between Lyon and Darwin's and The California.  Later, we had Benjamin Franklin, the 5 & 10 cent store, and the Ice Cream House.  It would have been across the street from the California Theater.  On the same side of the street, but down closer to the park, there was Janak & Scurfield (awing and tent makers). They were next to The Shanghai Restaurant.

I also remember the boarding house across from the American Legion.  You may have remembered my half sister.  You would have been closer to her age it seems.  Her name was Gloria Oler. 

Apr 28, 2009 12:13 PM
Anonymous
Jim

Myrl - Hopefully we are not the only two left that know these places!..(ha ha).

I dated a 'Gloria', and recall a couple of Gloria's in school, but do not remember any last names and Oler is not clicking.

I could be wrong...after Palladay sold the market he certainly may have put his name on the 'dime' store...but I do no remember seeing it.    

Yes, the 'suicide', great.  My other favs in that vein, across street down 3-4 stores was another soda-ice cream cafe, (is that the one you mention) where I loved the lime and/or cherry phosphates.  As well as 'lime rickeys'.  Thanks for 'jogging' memory on the name of hardware store, (lyons)  theatre bought most of repair-paint items there.   Kings Candy, as I recall,  was quality chocolates, (like Sees).  I remember the 'opening' of the new Ben Franklin also.  Across from theatre was also a dress-apparel shop owned by the wife and mayor Azevedo?

You are great on the name recall: I knew the Awning shop but forgot the name Janak and Scurfield, and the shop had a entrance on 35th as well as a large work area entrance that was on 5th ave.  Do you recall, (I believe) Hughes Drug and Photo on corner of 35th-5th, (across from Palladay's)...late years they moved out to Broadway, 'kitty-whack' down from American Legion....and, of course, right across broadway from schoolgrounds was our first car hangout Drive-in, Karl's?

Shanghai...loved it!  A total of 3 asian restaurants?  Another was down a couple doors from Cal theatre, (towards park) a school friend, Sammy, and his family owned and lived in rear. The other was down towards Broadway a few doors from Oak Park theatre.  Ate frequently in all of them.

I too have a "burning question"...do you happen to recall the owners name of the little meat market down a few doors from Palladay's?  A Mr. Silverstein or Silverman?  A great old world gentleman.

Enough for now, lest I wear out my welcome.  Jim

 

May 02, 2009 05:39 AM
#11
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Jim - My sister actually worked at the Ice Cream House, when she was about 16.  And she also worked for Karl's drive-in, right across from American Legion. That would have been around 1947 - 1949 or so.  

I also remember the Cherry Phosphates.  Hughes Pharmacy, I also remember.  I can see his face like it was yesterday, as well as the woman that worked with him.

Azevedo's dress shop (across from the California Theater) was called, California Apparel.  After the riots in the 1960s, he moved the dress shop out to Fruitridge Village for a number of years.  I also recall another of the asian restaurants on 35th Street.  The one down 2 doors from the California Theater (towards the park), was called (I think) The Palms - or something like that.

My earliest memory of 35th Street, would have likely been when I was about 2 years old.  It was in the mid- 1940s (now I'm telling my age).  Right next door to what would have been Paladay's Market, was a little walk-in hot dog stand, that had the best "Coney Island" style hotdogs.  I only have that single memory of that place, as it seemed to disappear shortly thereafter.

May 02, 2009 06:29 AM
Anonymous
Jim

Myrl...Well, guess I probably did not know your sis...because those years I was just getting out of elementary and that would have put her 4-5 years ahead of me.  Altho.. I was known to date some older girls, (ha ha).

You could be right about the asian restaurant being The Palms, (kind of rings a bell).  And it really is odd how our memories work at that age and what some of us maintain...What you said about Mr. Hughes was something I never forgot as well...remembering his face and the woman that worked for him.  Those were the 'only' two I had ever seen working the shop!  I have forgotten her name tho.

I took a lot of film to him for developing, (family, etc).  When I was 10-11 I recieved as a Christmas gift one of those 'home camera kits', which had all the various chemicals for developing along with a little 'Kodak Brownie'.  Since most people and merchants in 'The Park' knew each other, (many by name) I got 'tagged' by a lot of store owners and employees who started calling me "camera kid" or "photo boy".  I started taking pictures of their stores, etc.  Sad to say over the years most all the pics got lost or tossed. 

Your memory recall at 2 years is just not fair, not to mention uncanny.  The little cafe next to Palliday's did have a killer like Coney Dog. Do not remember the name or if it changed names over the years.  I do recall it being extremely small with a row of stools on one or both sides of counter.  Maybe not more then 15-20 seat capacity?

Since it was a social thing of the times...do you remember how many 'Taverns' we had? We already mentioned Irish and Steens.  Between the California and Pallady's, (same side) was a fairly elite bar, (name??). Also on 5th about 4 doors down from Irish was another, (possibly '5th ave club?).  And yet another, straight down 34th towards the Bread company, (name??). 

Well...my head is starting to spin from all this activity...more another time.  Jim 

May 03, 2009 02:48 PM
#13
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Jim - Yes, I think the bar between Palladay's and The California Theater was indeed "5th Avenue Club."  I sort of remember the neon sign overhead with a green cocktail glass.  The bread company was I think on 8th Avenue between 37th Avenue and Franklin Boulevard before the highway 99 freeway sliced through.  It was called the Rainbow Bakery, and I think it is still there.  I don't recall the other bar however.

There was another drug store at the corner of 35th Street and Broadway (next to the Oak Park Theater).  It is a Starbucks today. 

My mother thought Mr. Hughes and his assistant had some kind of "special" relationship going on.  I can't remember her name, but it's on the tip of my tongue.  She wore her hair in braids which she cris-crossed at the neck, like they did back then.

Interestingly enough, I have had a love of cameras nearly all my life.  I also had one of those little Kodak Brownies, which I had to save my allowance for, and it seemed to take forever.  When I graduated from high school (Sacramento High Class of 1960), I was given a new camera as a graduation present.

May 03, 2009 04:13 PM
Anonymous
Jim

Hi again Myrl.. No end to our info!

The Kodak 'baby brownies', (in 1960) were still selling for about $3.75 then.  Are you still using your 'grad gift' camera?

Your mom was probably correct about a special relationship with Mr. Hughes and friend.  Do you remember a longtime ticket cashier-secratary-overseer at the California, (my fav) I'm not positive anymore, but her name was, maybe, LaVerne or Vera Vieara?  She was very helpful to me when I started work, (of course she knew me from age 9 or so.

Another 'bingo' for you.  Just about forgot the drugstore on corner of Oak Park theatre...and am I imagining, (that one) or in fact was yet another Drug on the Broadway corner of Arata Bros?  It also had a great Soda Fountain counter. 

Change of pace to: 2nd floor biz.  See if any of this rings a bell.  When we first moved to Oak Park, (waiting for house) we rented a small 'murphy bed studio' in the hotel down a few doors from Hughes. The name escapes me, but a school chums dad-mom managed/owned?  The dad also frequently played piano down at Steen's Corner.  In the same complex of buildings of Hughes and the Awning Company, at the back, (up 5th) was a 'hall' used for various meetings and dances every week.  Also on 35th, down from the hotel, (towards Broadway) was a Roller Skate Rink and Boxing Arena. 

May 08, 2009 05:46 AM
#15
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Jim - I am really enjoying this march back in time.  I had some more memories pop up in my head.  Do you remember the Federated Store directly across from The California?  Also, between Kings Candy Store and Lyon Darwin Hardware, there was a shoe store.  I think at one point it became a Thom McAn, but can't remember that name for sure.

I do remember the upstairs hotel that had it's entrance between Hughes Drug, and close to he Ice Cream House, that you speak about.  I'm not remembering it's name right now..  There was also the old Oak Park Hotel, that was upstairs between The California and Palladay's Grocery.  By the way, I think Hughes first name was "Gene."

Also, between Palladay's Market and the California, was a photograph studio by the name of Paul-Lynn.  I had my baby picture taken there, and I also went back to have one of my children's picture taken there.  However, they later moved to another location outside of Oak Park.  But all of my children have Paul Lynn baby pictures, even though my last two children had their's taken at another location.

About the ticket casher gal at the California.  I don't know why, but the name, LaVerne, sounds really familiar.  Do you remember Ten-O-Win nights on Wednesday?  I still have Cardinal Yellow, Canary Red, Royal Blue, stuck in my head.  Also on Saturday Matinees they had drawings on toys for the kids.  I think I filled up my toy box from those Saturdays.  They only called out the last two numbers on your admission ticket, and we kids would save them up each week and use them over again.  I'd squat on the floor, and use my seat to lay out all my tickets during intermission and drawing time.  I still have a hard time believing, that from the time we were 5 or 6, kids would roam free in Oak Park, and the business district, and NEVER once felt any danger.  What a different world it is today.

I don't remember the boxing arena that you speak about, other than in the 1960s or 1970s, a boxing arena went into the old flat iron shaped bank building, at Broadway, and about 3rd Avenue. I have no memory of a roller rink at all. 

Swanson's Cleaners was across the street on Broadway.  And down a little further was Made-Rite Sausage Company, just before you got to Immaculate Conception Church. 

Oh, I just had another memory.  Right next to that variety store which was kitty corner from Arata Brothers, that we think Palladay once owned, there was Ester's Bakery.  Ester had the best baked cakes around.

The camera my mother and dad gave me for graduation was an Argus - Seventy Five.  I had lost my Kodak Brownie a few years earlier.  I don't still use the graduation gift camera, but did for quite a few years.  Today, it sits on a book shelf with other memorabilia.

May 08, 2009 07:37 AM
Anonymous
Jim

Myrl - Well, seems on our last two postings we both deserve a 'gold star' for some more  great correct memories

I do remember, (possibly Federated) and the shoe store, (but not positive on that name either).

Thanks for mentioning the Oak Park hotel on Palladay side of street...I honestly do not remember that one.  Correct on Mr. Hughes, (Gene) I know for a fact, as I am sipping coffee and looking at a photo envelope from his store!  A few years back my aunt sent me a bunch of family pics, (not certain if I had them).  The envelope is a bit 'tattered' with age and from the 1940s.  To note: it states, store #2, 35th-5th ave. Dial 5-2694.  I was not aware that he had another at that time...I'm sure it was not the Broadway store, as I thought that was "after" he moved?

I remember a photography shop as well, (but not by name 'Paul-Lynn').  Great that you had so many family pics done by them.

Ah yes, the great old 'Ten-O-Win' wheel, and it was in fact on Wednesday, (to boost midweek attendance) always packed the house!  It was also one of my worst 'sweat-soaked' nights of my young theatre starting career, (but that is a story for later, if of interest).  Loved the 'matinee' toy giveaways as well...never thinking that 'one day' I would be on that stage calling the numbers.  As we age, we spend more time talking-reflecting on how "safe" it was growing up in our era, (as children).  You too, note that thought!  During that time I was "all other the place", either by myself or a kid friend.  There was not a area of Oak Park we were worried about going at any time of day-night.  Walking home from a friends at the back side of McClatchy Park, (pool end) at 10pm was never a concern.  Many late nights leaving theatre alone going home...we are talking age 7-10!  Halloween...unheard of to have your parent(s) take you around, (unless you were a toddler).   Oh, I'm sure our era also had it's share of 'bad moments' and isolated incidents, but nothing like later years.  We were truly in the era of: everyone left their doors and windows unlocked, (unless going on vacation).

Yes, the 'roller rink and box arena' had to have been maybe from late '40s thru early '50s?  A buddy's relative was a pretty well known boxer who gave lessons to kids. They also had some minor talent amatuer bouts.  The skate rink was, (I recall) down the hall a bit.

Swanson Cleaners, yes.  Also down Broadway was Stilson Bros Cleaners.  Made-Rite: theatre bought all of its "dogs"...I made many a trip to pickup.  Immaculate Conception, (was it not also school?) our next door neighbor had 2 daughters who attended, (my first girl 'crush'..on both of them) Ralpha and Roberta Martin.

Ester Bakery...a wonder I was always a 'skinny' kid.  I would never want any kind of b/d cake, only chocolate.

Great to hear you still have that grad camera.  Lastly, before you 'fall asleep' from all of this, if you have any use or desire a few of my old pics, ie; theatre, etc., I will gladly e-mail to you if you have a 'secure' address you use for such items. Just let me know, or you can also just e-mail me.  Best, Jim

May 11, 2009 06:02 AM
#17
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Hi Jim - There was also an addional cleaners on 35th street, between The California and Palladay's Market.  It was Malaki Cleaners.  The owner, Mike Malaki became involved in politics later on.

In all my growing up years, I never remembered that we locked the doors either day or night.  But later in the 1960s, riots came to Oak Park, and my mother who lived alone, then began using an old skeleton key in the old existing lock, which had hardly been used previously.

I would love to see any additional pictures you may have.  You can use my email address at: myrl_jeffcoat@yahoo.com  - I lost many photos from my Oak Park era, when a water heater burst out in the garage and flooded a box they were stored in.

May 11, 2009 07:51 AM
Anonymous
Trish

Hi.  Sorry to butt in, I just wanted to say how much I have enjoyed the information that you two have been sharing.  I was attending Stanford Junior High when it burned down.

May 25, 2009 06:39 PM
#19
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Anonymous - I remember when Stanford burned down, but can't remember the precise year.  All I remember is the emotion I felt associated with losing the high school and the theater.  There were other fires in Oak Park that I remember over the years too.  For instance, when I was less than 10 years of age, Arata Brothers had a fire, and was rebuilt.  And, Oak Park Baptist burned down and was rebuilt in about 1950.  It sat at the corner of about 4th Avenue and 33rd Street.

May 25, 2009 11:23 PM
Anonymous
Tony Sesso

Wow! I grew up also in Oak Park I lived on 36th and 2nd Ave.  I lived there since my birth in 1949 but my grandfather build the house around 1920.  I remember most of what you all are taking about and I was at Sanford when it burned down just entering the 9th grade.  I also went to American Legion and Sac High.  I was in the County Hospital the night California Theater burned down and could see it from the window, I was about 8 years old. I took tap lessons in a room in the back of the Library.  There use to be a boxing ring about the Ben Franklin Store which was fun to go to.  I remember jumping the train that came down 2nd Ave. every night we would ride it into the Old Fair Grounds and look for job's at the Fair.  I remember Stein's Comer with the old wood floors.  One of my close friends dad owned Thom Cyclery Bike Shop on the corner of 34th and 2nd Ave.  Mr. Thom the owner was a family friend.  I spend many summer's at the pool and remember the life guard that was on watch and gave swim lessons I think his name was Cliff.   We had all our Italian family who lived with in blocks of each other.  My family did own The Y Street Market back in the late 50's.  If you remember Early Bird Market on 37th and 2nd Ave. I worked there in the early 60's sweeping floors. I also worked at Patton's Cleaner's which was on 2nd Ave. between 36th and 35th streets.  I remember climbing on the big rock in the from of the Park.

I could go on it was just a great place to live.  Thanks for reminding me.

Tony

May 29, 2009 01:57 PM
#21
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Tony - How exciting that you found this blog.  I took tap and ballet lessons in the room behind the old Oak Park library, so know exactly where you are talking about.  I also remember the train on 2nd Avenue.  My sister, after she married, lived on that street - down a bit from the Early Bird Market,  My parents bought me a bicycle for my 7th Christmas that came from Thom's Cyclery.  It was a maroon Schwinn.  Oddly, I remember Patton's Cleaners, but couldn't remember the exact location.  Thank you for reminding me.  And yes, I definitely remember the big rock and how we kids would climb all over it at the front of the park.

May 29, 2009 02:50 PM