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A "Convenient" Truth

By
Real Estate Agent with Fathom Realty West Sound WA State 52404

It always amazes me how so many real estate agents will try all the latest and greatest marketing gimmicks to attract new clients, but completely ignore or neglect the easiest and most basic principles of our business.

Case in point: I am representing some Sellers on a really cool restored Turn-of-the-Century farmhouse on acreage. We went under contract with some Buyers just a week after going on market, but the deal fell through due to some very unfortunate appraisal issues.

Suddenly, a couple weeks ago, I got a phone call from out of the blue....

 

To read the suspenseful conclusion to this tale, check out the complete article at SOUNDBITEBLOG (opens up to a separate window)

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Rich Jacobson is a REALTOR® and licensed Broker with Fathom Realty. He's a Crab Hunter, Clam Digger, and Oyster Shucker, skilffuly vanquishing anything in a shell! He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.

Show All Comments
Luke Constantino
Brooklyn/Manhattan Real Estate - Brooklyn, NY
Residential/Commercial Real Estate Brooklyn NY

Next time put the whole story here will ya?

Apr 17, 2007 07:45 PM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Hey Luke! The 'Rest of the Story' is just a click away. It even opens up in a seperate window. How easy is that? There's a whole HUGE blogosphere out there!
Apr 17, 2007 07:48 PM
Robert Whitelaw
Whitelaw & Sons Real Estate Services - Morgan Hill, CA
Broker, CEO, Realtor , ePro
Right on the money. It's like the new shiny thing is all they can focus on. In my opinion, you gotta pin down the basics, then you can start seeing where the new shiny thing fits in.
Apr 17, 2007 07:55 PM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645
Good things happen to those who are willing to go the extra mile.  I wonder how many agents would not have dropped what they are doing to show the property.
Apr 17, 2007 08:10 PM
Maggie Dokic /Indialantic | 321-252-8696
Magdalena Dokic - Indialantic, FL
Selling the beach in Florida's space coast

Rich, great story.  It was worth the extra click.  Luke's such a big baby!

If I do not have an appointment with someone else, I am always willing to accommodate sign calls as I am the only one whose schedule is being switched around.  It goes without saying that this isn't always possible.  If there's a third party whose schedule will be impacted I try to schedule it another time that is convenient for the buyers.  Congratulations on the sale!

Apr 18, 2007 12:15 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty
Rich - You got me to click out - great story - great job! As Paul Harvey says - "and now we know the rest of the story".
Apr 18, 2007 02:31 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Tony - thanks, man. I don't know what the issue is with doing the extra click, but thanks for taking time to read the article!
Apr 18, 2007 06:38 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Maggie - thanks! It's hard sometimes trying to determine where best to publish my article. I needed to put something fresh up on SoundBiteBlog, so I posted it there, rather than here. Oh well! Thanks for your comments!
Apr 18, 2007 06:39 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Randy - The Buyers told me they had called on a number of signs. I was the first one to return their call, and be willing to meet them. Amazing!
Apr 18, 2007 06:41 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Robert - so many times we can't see the forest for the trees, we're so focused on a marketing plan or program, that we forget the most simple and basic principles. Thanks for sharing your thoughts...
Apr 18, 2007 06:45 AM
Bill Sauneuf
John L. Scott Real Estate / Yelm - Mount Vernon, WA

Hmmm.... Work hard, do good things... Make gobs of money.... Make people happy... Sounds like a good simple plan...

K.I.S.S.  - "Keep It Simple Stupid."  - Simple and profound....

Great story!

-Bill
Bill@Sauneuf.com
http://www.Sauneuf.com
http://Blog.Sauneuf.com

 

Apr 18, 2007 07:48 PM
Keith Jeppson - Salt Lake City Real Estate
Everest Realty Group - Holladay, UT
OK, I'm hooked and on my way to www.soundbiteblog.com. Is this called throwing out a longline?
Apr 19, 2007 07:44 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Keith - well, if you were fishing for squid, maybe. Thanks for your consistent support and comments!
Apr 19, 2007 08:19 AM
Olan Carder
Fairway Independent Mortgage - Charlotte, NC
I read your whole Blog on the other site and it was a good kick in the pants.  It is easy to get "me" focussed in our business and that is deadly.  We have to stay customer focussed and deliver what they need in a way that makes it seem almost intuitive.  That creates Raving Fans and that creates long term success and significance.
Apr 19, 2007 11:50 AM
Kaye Thomas
Real Estate West - Manhattan Beach, CA
e-PRO, Manhattan Beach CA

I don't get what the big deal is about clicking thru.. it's better for SEO and certainly is easy..Besides it's nice to visit the other blog..

 

Apr 19, 2007 07:23 PM
Jay McGillicuddy
Berkshire Hathaway HomeServices Verani Realty - Exeter, NH
Real Estate Broker

Hi Rich, I came back and did a click through. It was painless and not all that annoying this time. Creature of habit, is what I think, is the main obstacle for some people.

One suggestion to help make it seamless would be when you click over from here have the link open at the  start of the next word or sentence on your Soundbite page.

That way the reader doesn't have to scroll down to find where they left off here on AR.

A good example of this is on Curt Shillings blog (Pitcher of the Boston Red Sox).

Mark should be able to insert an anchor tag to make this possible.

Thanks Jay 

Apr 19, 2007 11:00 PM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Jay -  that's not a bad idea. Although many times the 'teaser' isn't exactly the same as the 'lead-in' for the parent article. But your point is a valid one. I'll confer with my resident techno-geek and see what he thinks!
Apr 20, 2007 01:13 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Kaye - you're right. It is nice to visit 'other' blog sites. There is so much great stuff out there!
Apr 20, 2007 01:15 AM
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Olan - hey, anytime you need a 'kick' in the pants, just stop on by!
Apr 20, 2007 04:08 AM
Emilie Cueva
Prudential California Realty - Pittsburg, CA
REALTOR- SRES, AHWD, QSC

Great post here!

I sure will keep this post to heart. This is really about going the extra mile for your sellers.

May 02, 2007 08:28 AM
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