How much marketing will it take to sell my overpriced house?

Real Estate Agent with Keller Williams Big Bear

How many overpriced homes have sold lately in your neighborhood? Are there a many people buying houses in your home town just because the agent had stupendous marketing?

I am not going to try to over analyze a simple topic

There is a common denominator with all homes that are currently selling.... they are priced at or below market value. They are priced like the bank owned and short sale listings. They compete with the best values in the market.

No amount of marketing will sell an overpriced house. None of the gimmicks, no talking signs, no flashing lights, no open houses, not even a higher commission to the selling agent.

In today's market, it is all about the price. If the price is wrong, you loose.

The single most important item in determining if your house sells is the price. Don't try to build in a little cushion in the price.  

If your going fishing in the Big Bear Lake housing market, you'll want to have the best bait. 

Pricing your Big Bear home over market value will net you a stale listing.

So, when do you want me to start telling you the truth Mr. Seller?

As you can see, this is not a new topic for me. I would rather hammer my toes with a sledge hammer, than loose money for a seller that is chasing the market down.

Steve Hirschler

Associate, The Tim Wood Group

Coldwell Banker Mountain Gallery

42153 Big Bear Blvd.

P.O. BOX 6820

Big Bear Lake, CA 92315

909 866-3481 EXT. 217 CELL 909 725-5889

Fax 909 866-3531


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Comments (3)

Bobby Wallace
Vacant Land Solutions - Charleston, SC
Sell Your Vacant Land The Hassle Free Way!

Steve - My question that I normally ask is: "How can I tell you in a nice way, without hurting your feelings or making you mad...that you are not going to get what you want?"

They just do not "get it"...hang in there!

Dec 16, 2008 03:30 AM
Todd Clark - Retired
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

I wrote an article about an expired listing that was doing nothing but chasing the market down and it was always costing him the sale. There was always one at a lower price and they always, I mean always bought that one over his. (3-19)

Great article and congratulations on your 1st anniversary of joining Activerain.

Dec 23, 2008 04:23 AM
Don Eichler
Eichler Properties - Granbury, TX

Steve, A very good message to the sellers no matter wher they are located.  A lot of Sellers just don't get it. Our area has not been hit with large discounts but the market is down some.

Dec 25, 2008 12:23 PM