Jeff's Lead Generation, Search CRM Blog

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Services for Real Estate Pros - BestHomePro
Everyone searches for "stuff" on the web. Google, Yahoo, MSN, Ask and others are traditional approaches. More advanced search processes that benefit the consumer may be the future because consumers constantly feel tricked by websites which attempt to capture their personal information. Let's talk about better ways to promote enterprise while protecting consumers.
RECENT BLOG POSTS
I heard a great quote today on TV (Morning Joe):  "My wealth is now down to the level I never thought it would reach in the first place...." It is somewhat funny, but it does speak to how fortunate we are in America.  These are definitely challenging times, but it is not the end of the world. Tak...
10/24/2008
IDX solution providers, real estate agents and brokers, mortgage brokers, home-buyers and sellers and everyone involved in the real estate industry must resolve to dispel the rumors:  "THIS IS NOT THE GREAT DEPRESSION ALL OVER AGAIN!" In the GREAT DEPRESSION 45% of homes were in foreclosure. 25% ...
10/20/2008
Citizens of the world decided centuries ago that the world was not flat, but it seems that real estate agents and brokers believe that the world of search is based only on flat filters:  just not true.  Building a consumer profile with sophisticated algorithms allows data to match a consumer's pr...
10/16/2008
Consumers expect more from real estate websites than they are getting.  IDX solutions offered by website vendors and MLSs are all the same, flat filter searches.  Trulia, Zillow and other major real estate marketing sites don't have all the listings.  Help me find search tools that come close to ...
10/08/2008
Email is nearly dead.  Snail-mail is too expensive.  Gas prices are over-the-top.  Understanding how to spread your message to 20, 200 or 2000 prospects through the semantic web is critical to growing your business.  Getting fellow professionals to listen to and respect you relies on understandin...
10/06/2008
I just attended the RealTrends Marketing & Technology Conference in Denver last week.  There was a great deal of talk by panelists about how to "CAPTURE" good leads, but at the same time almost every speaker talked about respecting the more and more empowerd consumer. I commented to one panel tha...
09/29/2008
How fooled are agents into thinking their websites are optimized for search engines.  In my review, it seems that most template websites cannot be optimized.  What are your thoughts on the state of most web site offerings to the real estate industry?  Are there any companies doing a great job on ...
01/17/2008
Many agents and brokers are looking for ways to gain maximum exposure for their listings.  MLS rules often get in the way.  If a broker wants to grant permission to an IDX vendor to take the data from an MLS for their listing and place it on Craig's list or Trulia and others, are they allowed to ...
01/16/2008
My business, MyBode.com, now operates in 6 major locations nationally and is planning to add 10 new MLS territories each month beginning in January.  The core, proprietary software we offer is an advanced search software called BestHomePro.  We believe it is the only search software in real estat...
12/29/2007
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Jeff Johnston

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smartphone(919) 215-5466
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Lead generation, lead cultivation, leads and interested in the world of decision software.