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Internet Lead Conversion: Do You Have What It Takes and Did You Eat Your Broccoli?
Several years ago on the television program 60 Minutes, there was a segment about how to convert a child who is a finicky eater into one who eats all of the vegetables on his or her plate. According to the report, parents must present the food on the plate a minimum of 11 times before they can expect their precious child to eat the vegetables (probably more if it's brussel sprouts). I am fairly certain that the statistics presented here somehow connect to the number of times that one must contact an Internet lead prior to successful conversion.
I also recall seeing a presentation on farming expired and cancelled listings where the speaker claimed that most individuals give up after one or two unsuccessful attempts. So, if we attempt to present our plate of services more than twice (and possibly eleven times), it is possible that we can be successful.
Many will state that it is difficult on the psyche to be turned down over and over again. However, with the beauty of the Internet, whereby much of our communication is not face-to-face, disapproval is not felt so harshly. Those of you who are receiving leads via the Internet and not ... more

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