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How Important is your Database? Think Inside the Box!
How could I resist a post about such an important factor of our business.  How important is your database?  Might be the most important tool you have.  A database is nothing more than "Text-in-a-box" if you're not using it properly.  There are so many programs out there today, the question is, which one is best for you?  Here's my take on the different database applications and what they can do to help or hurt your business! Here's a link to (ALL Real Estate Contact Managers)
Let's start with a few of the common one's we are all familiar with:
Outlook - Now if Bill Gates would have known how Big this application was going to be, he probably would have named it "Lookout" instead.  I personally use Outlook as my database manager for all my contacts, appointments, email, tracking, follow-up, and mail merges and marketing campaigns. It does what I need, and more.  I use the Journal for keeping all my notes, emails, and correspondence tied to an individual contact.  I currently have over 2035 contacts, but that's 20 years of business in two different states. I like that Outlook works seamlessly with Word, Excel, Access, and Power-Point as well.  From a Realtor ... more

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