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How to Talk About Your Real Estate Career - without sending your audience running the other direction!
Yesterday, one of my readers sent me an article from her local newspaper that was a list of Do's and Don'ts for new college graduates. In the Top Ten list of Don'ts was this gem: "Never 'Friend' a Realtor on Facebook." No explanation; apparently, none needed.
Ouch.
Also yesterday, an article came out in Inman about a "sure-fire" prospecting technique that basically advises agents to accost anyone who comes within three feet of them with "I'm a real estate agent, do you know anyone who needs to buy or sell a home?" If the accosted person does not, in fact, know anyone who needs to buy or sell a home, the agent should smile sweetly and tell them they'll give them a little time to think of someone and check back in a bit. Or something like that.
Again, ouch.
I may rant further on the Inman article in a future blog, but for today, I'll just try to be helpful ;-] not rant-y.
So... here's me being helpful on this beautiful Friday.
Imagine having coffee with a potential new friend who, you find out, sells life insurance. Being self-employed yourself, you realize that this potential new friend would luuuuuuv to tell you all about his ... more

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