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Joe Blow isn't on TV... But the Big Balloon Company is...How Do You Choose
Have you ever driven down Main Street of whatever city you wanted to buy a home in, and noticed all the Real Estate Offices?  If it is a small town, you might have Mom and Pop Browns Realty, and Joe Blow's Realty Plus, a few more with cute catchy names, some with pictures in the windows and some with a lot of neat stuff outside inviting you in.
 
But how do you know which one to go to, especially if you have 10 choices within a few blocks radius?  Do you go to the one with the Big Balloon because you saw it on TV?  How about the one that has all the Golden Houses on their ads?  Are these better because you recognize them?  How do you choose?
First of all let's talk about Marketing.......the Big Balloon one has thousands of dollars to spend on TV and Print Advertising, and so does the Golden House one.  Joe Blow's Realty might only advertise in the local paper, or maybe not.  A lot depends on the size of the Town or City that you are in.  The Big Balloon one and the Golden House one, are the ones you're familiar with, because you have ... more

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