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How To Keep More Customers Through Automated Follow-Up Tools
If an online visitor expresses interest in your real estate market, don’t let them slip through the cracks. Follow up right away to start building a relationship. Every single second that passes after a visitor has submitted a form or sent an email is a time delay that could cause them to contact another company. Time is of the essence; do not under-estimate the need for speed with today’s online consumer.
Gather up your best and brightest real estate agents to determine the optimal frequency for your automated follow-up campaigns. If your follow-up is too sporadic, contacts may forget who you are. If you follow up too often, you risk being viewed as a pest. It has been my experience that follow-up is too often “bunched” meaning the poor visitor is bombarded right away, and then forgotten over time. Follow-up frequency should be tactical in nature and tested (and tested) and then retested!
The best form of follow-up is through the use of permission-based marketing. There are many services that can be utilized on the internet, and it is wise for a company to choose the service that works best for their industry and their forms and reporting needs.
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