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Personal Branding, Social Media, And The Art Of Presentation

If you’ve ever thought enough not to wear overalls to a business meeting, you know something about personal branding. Which is to say, branding isn’t just for corporate logos, high-profile advertising campaigns, and big-budget marketing efforts. At its root, branding is about how you present yourself, whether you’re a multinational corporation or in business for yourself. And these days, the Internet and social media provide professionals with more control over their personal brand than ever before.
Here are some tips for building your brand online …
Use Your Name: Buy a domain name in your name. In other words, www.yournamehere.com. Whether you’re setting up a static website or a blog, having your own domain name – or something close to it – gives you a home base. Generally, blogs rank higher in search engines and provide an ability to communicate regularly with your contacts. But whatever you do, put it in your name. Setting up a blog, Twitter or Facebook page under your company’s name means, if you switch jobs at any point, you’ll have to reestablish your brand with new pages and profiles. Setting up a network of pages in your name will allow you to build your own ... more

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