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Using Facebook to Connect and Grow Your Sphere

A lot is being said nowadays about the use of Facebook to grow and promote your business. Many people enter the social media fray with little or no experience/understanding on what constitutes acceptable or effective behavior/practices as it relates to social networking platforms like Facebook.
For most of us real estate professionals, it's been ingrained into our marketing minds very early on to blatantly self-promote ourselves at every opportunity, shamelessly plastering our glamor shots and website addresses on bus benches, shopping carts, refrigerator magnets, and every conceivable vertical surface known to man, ad-nauseam.
Thus, when we first attempt to ride the popular wave of social media marketing, our initial feeble efforts tend to be rather 'spammy' (see definition of SPAM) and somewhat annoying to those who encounter our 'interruption marketing' (See Seth Godin's books 'Unleashing the Idea Virus' and 'Permission Marketing').
Here's just a few practical tips I've learned along the way that may help you better navigate the social media waters and avoid making any painful or unsightly belly flops:
Jump In - The Waters' Fine!
1.   Jump In, the Water's Fine!
It continues to amaze me how many people I encounter who are reluctant to use sites like Facebook for business purposes ... more

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Are you on The Rain? Grow Your Network!