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Is It Called The Blind Leading The Blind....Or Taking The Bull By The Horns???
Sometimes you have to take the bull by the horns and create a path that is easy to follow and put into action.  It may sound like a hand holding exercise, but if hand holding is what it takes for agents to blend into using online marketing, so be it.
RE/MAX Executive Realty started the process by offering a roundtable event that had a very good turnout.  We have 95 agents in our firm and over 33% attended.  If we had stopped there, I assure you that no additional bloggers would be added to the list of RE/MAX Executive Realty agents who blog. 
Our marketing department has scheduled a mini roundtable in each of our offices.  This is a question and answer session.  It’s a session of learning some terminology and some basic blogging points. 
The next step is mine.  I meet with agents individually and get them off the blocks. We join ActiveRain and post a blog; we create a listing website on Realbird; we talk about Animoto videos; we talk about keywords and links; we share a lot of information for one session.  
As more agents participate in blogging the better the chance that additional agents will blog.  ... more

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