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There is no Magic Social Media Pill
One of the hardest things for businesses that are new to social mediato understand is that
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there is no magic pill. As with any social venture, things take time. I often get clients that don’t understand that even though it has been a month, they still don’t 2,000 followers or friends. Just like blogging, social media takes consistency, quality content, and time to be successful. This is precisely why I require a 6 month commitment.
I think having a human handle your account is a very important aspect of any social media campaign. What many don’t stop to think about is that social media starts with the SOCIAL. You cannot have a social media presence if you are not being social. So what does being social mean, it means retweets, thanks for mentions, interacting, being a trusted member of your online community. Sharing idea’s, successes, failures and helping each other.
As with any social encounter, time is a main ingredient. When you attend a businessnetworking event you don’t gauge the events success by how many sales you made during it, you understand that the reason for networking is to build relationships. It’s the same thing with social media, just in an online space. When ... more

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