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Why Are We So Attached To The YouTube Model To Distribute Real Estate Video?
Initial Models Have Always Been Limiting
There was a time when the world was thought to be flat. Humans just could not break out of that model.
People simply could not conceive of a round earth. They drew dragons on maps to represent falling off the edge of the world. Even though there was data from visual observation of the night skies and a fledging body of mathematicians with math that said otherwise, it took hundreds of years to break out of the existing model to the mre successful model that we have today.
Why The YouTube Video Model Is Limiting
Should the YouTube model of real estate video be thought of in the same limiting way?  I say, yes.  Yes to every video site that depends on the user to upload to a channel and "distribute" their video by cutting and pasting some place else.
Lets walk through the limitations of the cut and paste approach:
- Lack of Discoverability: Discoverability is about being able to find interesting content about which I am otherwise unaware. If you really think about it, there's only 4 common ways to find interesting real estate video content: 1) go to the specific user's channel, or 2) encounter it after its been cut and paste on someone else's ... more

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