Your name saw this post on The ActiveRain Real Estate Network and thought it might be of interest to you. Please see the link below to review the post.

The Trust Factor & Your Real Estate Website
An Internet marketer trying to enter Heaven hears a booming voice ask "WHAT HAVE YOU DONE IN YOUR LIFE?" The marketer answers "Didn't you read my Tweets?"
So, don't take everything you read or see in survey results and radically adjust your marketing, but there's some information here that might bring about some changes for your real estate website.

Nielsen did a survey recently titled The Global Trust In Advertising.  The questions asked don't tend to fit our real estate online marketing precisely, as they're brand and product focused, but there's some good information about what types of advertising people value and what they don't.  They were given 19 advertising methods and had to respond in one of two ways:
Trust Completely/Somewhat Don't Trust Much/At All So, we see right away that there's very little middle ground, though the "somewhat" response would show they at least don't completely mistrust a certain method of advertising.  Here's a graph of the results from 26,000 respondents in 56 countries in the third quarter of 2011.     Where we focus our online marketing efforts, and more importantly where we spend our money for all marketing may be changing in some ways with responses ... more

__________________________________________________
Are you on The Rain? Grow Your Network!