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How Can We Stay Above the Crowd?
When I first started in real estate, placing an ad in a "homes" magazine was a great way to generate leads. Buyers snapped up new editions of these magazines and started calling off the ads. In recent years, buyers are turning more and more to web-based home search tools to begin their search for a home.
In response, the number of web sites offering consumers a peek inside our databases has exploded. Information-hungry consumers have no problem finding any numbers of sites that will give them a wealth of information for free. Realtors have learned to use this thirst for free information as a lead-generation tool. Certain buyer actions on these sites send a lead to the agent. Agents who vigorously follow up and know how to incubate these contacts have seen a previously untapped source of prospects.
Mostly, this explosion of Internet use is good news for Realtors. Buyers are still hiring Realtors to write the sales contract, negotiate for them, and run interference during the contract-to-closing period. Internet-savvy buyers are better educated, better qualified to buy, and spend less time in their agent's care before making their offer.
The bad news: Everybody, and I mean EVERYBODY is doing it. It is increasingly ... more

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