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Don't Use a One-Size-Fits-All Approach to Marketing
Don't Use a One-Size-Fits-All Approach to Marketing

It's hard to believe that we are three-quarters through 2012. Some great things are happening in the Franklin TN real estate market. Usually as we enter the fall months, things begin to slow down. That hasn't been the case this year. I suspect that if interest rates continue to remain low, we will have a good selling season for the remainder of 2012 and into 2013. Now is not the time to lose momentum.

I want to make sure I don't waste an opportunity to reach my database or sphere of influence. As I sat down to contemplate what three marketing touches to use to end 2012, I realized that not all clients are created equal. Therefore, you have to come up with a variety of approaches that may reach each person in a way they are comfortable. In other words, don't use a one-size-fits-all approach to marketing.

Here's my plan of action:

Newsletter - This approach is for the people in my database who don't like confrontation. They want to know what's going on in the local market but they don't want me calling or stopping by. They prefer ... more

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